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Tag Archives: public relations

The #1 Mistake Small Businesses Make in Marketing and How to Solve it

Over the past 20 years, I have heard the same thing from companies “we tried PR, advertising, content marketing and it didn’t work.” I’m betting you are nodding your head and thinking about all of the money you’ve spent that generated little to no results. The challenge is that you know you need to market your business; communicate your business ...

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16 Entrepreneurs Share Their Favorite PR Tips

One of the toughest challenges an entrepreneur faces is marketing and public relations. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to ...

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Too Big to Fail, or Too Stubborn to Listen: When PR Is a Necessity for Wall Street

The euphemism about Too Big to Fail, the idea that some financial institutions are too consequential to succumb to market forces, that their collapse would spark an economic catastrophe and a ruinous state of unrivaled panic, is now part of our lexicon. But there is a corollary to this phenomenon, one I call Too Stubborn to Listen. For those organizations ...

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Implementing A Successful Media Exposure/Publicity Campaign: P.R. Does Not Stand For Press Release!

In recent years there seems to be an increasingly common misconception among many entrepreneurs and business owners nationally who try to generate media attention and publicity for their products or ventures. Since starting my PR business more than a decade ago I have had more than a few clients come to me seeking “a P.R.” to get more customers interested ...

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I Can’t Afford A P.R. Campaign — Can I?

It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” I’ve conducted an informal survey among entrepreneurs and business owners who have contacted me about ...

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