5 Ways to Get Your Brand Noticed Through a Video Campaign

video_campaign

Nowadays, people are getting addicted to watching YouTube videos for many reasons. Some are doing it for fun. Others intend to watch videos in order to learn something. Regardless of reasons, it is a fact that YouTube is now a popular platform for watching videos. Because of this, many companies are taking advantage of this phenomenon. If you have a ...

Read More »

How Small Businesses Can Benefit By Using Cloud Accounting Software

photo-1461632830798-3adb3034e4c8

Those who are well versed in the field of business have an obvious knowledge of how important it is to maintain a record of the various expenses and the cash flow of the business for greater efficacy and financial productivity on the whole. For a business organization to be highly successful, it is very essential to have a highly effective ...

Read More »

15 Entrepreneurs Share Their Best Tips for Better SEO Practices

person-woman-desk-laptop-large

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

Read More »

The Value of Virtual: Why a Virtual Assistant is Worth a Small Business’ Money

pexels-photo-28462-large

Time vs. money – if you’re a small business owner, you never have enough of either. Worse, most decisions involve a tradeoff – spending a little more to gain some time, or adding something to your already loaded plate to save some money. Virtual assistants are gaining traction as a tool among many businesses, particularly small ones. Some small business ...

Read More »

Being Prepared for a Sale

business-1477601_960_720

If you run a small business, then you might be wondering how to optimize your sales so that you can improve your profitability. The problem, though, is that many business owners are not prepared to make sales, and they don’t get the most from their efforts as a result. You must take some time to look at your statistics and ...

Read More »

15 Entrepreneurs Share Smart Tips on Social Media Etiquette

ipad-tablet-technology-touch-large

Social Media is a huge opportunity for entrepreneurs and business owners. There’s Facebook, Twitter, Snapchat, Instagram, Vine and even more popping up. There’s an etiquette for everything: dining etiquette, phone etiquette, business etiquette, and now: social media etiquette. The world of social media is constantly evolving, however, and the boundaries between public and personal have never been more undefined. For ...

Read More »

Five Simple Methods for Entrepreneurs to Succeed in Business

photo-1424298397478-4bd87a6a0f0c

Being an independent retailer or small business owner can be both challenging and rewarding. As an entrepreneur, you create the vision for your brand and oversee all areas of your business. At face value, this all sounds great. However, any entrepreneur will tell you that it’s difficult to oversee every aspect of a business from daily operations and merchandising to ...

Read More »

Why CIOs Prefer “Monkeys,” and Why It Could be Devastating for Cyber Security

Photo Credit: Mike Baker

Recently, I had a conversation with a top executive at a well-known Fortune 1000 company. This executive admitted to me that, given a choice between hiring truly talented IT security professionals and “monkeys” – meaning cheap, low-level offshore IT personnel – he’d choose the monkeys. His rationale was that his company would not only save money by offshoring cyber security ...

Read More »

15 Entrepreneurs Share Their Best Budget Marketing Tips

photo-1460925895917-afdab827c52f

When you’re first starting out as an entrepreneurs there is one trait shared by each and every businessperson on that path – budget. A budget dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and in some cases what kind of products you will have. So without deep ...

Read More »

Step Up Your Game: Top 5 Sure-fire Marketing Tips For A Start-up

startup-photos-large

After launching a start-up, your most pressing obligation is to get as many eyes on it as possible. If you are good at discovering and taking advantage of markets through clever uses of social media and the internet, that won’t be a problem. However if you need some tips, or even if you need a few new techniques, you’re in ...

Read More »