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Tag Archives: business

15 Entrepreneurs Share Their Best Business Advice

No matter how you look at it, starting a business is hard. One of the hardest things you may ever have to do. There’s the business plan to think over, a name, government policies to consider, how it will affect your family, finances and the list rolls on from there. Some hardened entrepreneurs suggest spending a long time thinking about ...

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4 Effortless Branding Tips

Creating an easily recognizable brand is important for any business, new or old. You want your customers and clients to see your logo, recognize your colors, and understand your tagline from the very beginning. A strong brand builds trust between customers and puts your company at the front of their mind when looking to make a purchase in your market. Without a ...

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4 Simple Tips to Consider When You Are Designing Your Company’s Logo

A business’ logo will tell a lot about that business. It is the kind of tool that every enterprise that wants to be successful must have. If you lack a business logo then you should stop and get one and then continue. The problem with working without a logo is that you are not going to do your branding properly. ...

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Public Speaking Tips for Leaders: Persuade, Motivate, Convince and Inspire

Speaking in public is scary; it doesn’t matter if you have never done it before or of you have done it hundreds of times. The fear of public speaking stems from focusing on your audience not approving or agreeing with you or your material. Preparation is the most important ingredient to ensure you are ready to give you speech and ...

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Building a Cyber Security Plan for your Small Business

How safe is your company’s data? Small businesses all over the world are vulnerable to data security breaches—and they may not even know it. Many small business owners understand the importance of ongoing assessment of malicious threats (such as hacking and phishing) and non-malicious threats (such as employee mistakes like laptop losses, data leaks, and application glitches). But many of ...

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5 Tips for How to Improve Your Startup’s Profitability in the Early Stages

As an entrepreneur, it’s always an exciting and scary experience when you decide to take the plunge and venture out on your own. I’ve been there– along with the thrill of building something amazing, you’re feeling nervous. What if your new brilliant company never makes money? What If I misread my user? Or worse yet, the market? We all want ...

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Tips for Communicating with Employees During the Holiday Season

Holiday season is a time of year everybody looks forward. But at the same time it’s the time of year when many of us feel the most stress. There is so much to be glad about during the holidays, gatherings, parties, end-of-the-year vacations and breaks. But everyone seems to want the same considerations. Expectations and desires conflict everywhere you look, ...

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10 Business Books That Deserve a Read

As Founder and President of The Eppy Group, there have been many obstacles to overcome and lessons learned along the way.  One very important piece of advice I would have given to my younger self would be to read, educate, and understand as much as possible from other successful industry professionals. I believe that every good entrepreneur begins as a ...

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Effect of Social Media on SEO

Social media and SEO are closely related concepts that emphasize on creating an identity that can naturally attract internet visitors. The success of social media campaigns depends on content and online visibility. Investing in SEO will boost your social media efforts. Your presence on social media has the potential to produce higher search rankings. Social media has proven to be ...

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17 Entrepreneurs Discuss What They Are Thankful For in 2015

With 2015 coming to a close, now is the time to look back on the year and reflect on what the best parts were. For business owners and entrepreneurs it may be driving their business into stability or even beginning their business in the first place. It could be having a strong family or support system around you that helped ...

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