Home » Tag Archives: Inc.

Tag Archives: Inc.

Why CEOs Fail at Online Marketing

Generally speaking, CEOs are more involved with long-term goal-setting, “big picture” plans, and maintaining the momentum of a company than marketing. Yes, small co. CEOs might have more responsibility and may even help capture teams reel in big clients. But whatever they do, executives are busy and may not have the time to A) Learn on-the-ground marketing or B) Make ...

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How to Perform a Web Content Audit

You only have one chance to make a strong first impression—and for businesses, most first impressions these days are made through websites. Chances are, those who are new to your company will start learning about the business by scoping out your company website; the content found on the site will form their opinion of what your company stands for, and ...

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Universal Lessons from Universal Coverage: The Business Education of Studying the Affordable Care Act (ACA)

Addressing issues relating to the Affordable Care Act (ACA) is a contentious matter, where politics almost always intrudes on any attempt to have a civil, non-partisan conversation about the business lessons – the takeaway points for executives – involving the launch of such a significant piece of social legislation. All of which is my official disclaimer that I do not ...

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