App, App and Away

A fisherman will have more success if he casts a wide net. You, like the fisherman, are hoping to haul in an impressive catch, and the only way to do that is with a wider approach. So how do you take a swing at a larger audience? This used to be a difficult problem to solve. Fortunately, we have technology at our disposal that allows us to reach bigger audiences than ever before – while still targeting specific groups of people.  Through the development and use of apps, you can market content to young and old, far and wide, night and day. A good app works for you and your brand while you’re fast asleep. Like the saying goes – work smarter, not harder.

Apps enable content to be available anywhere at any time, and this helps build awareness of your brand, company, etc. Imagine, for a moment, that you run a small business centered on personal training and healthy eating. You develop a calorie counter app that allows users to input a wide range of foods and determine nutritional values. On those values are links to your website or articles written about the particular food. You’ve just nailed two birds with one stone. Not only has your app been downloaded and used, but your content is now being viewed by people who may share it on social media, and there’s no telling where it will go from there.

Apps give customers access to tools and information when they need them, on their own unique schedule. As interesting as you are, your customers don’t want to come down to your office or call every day when they have questions or need assistance. Whatever field you are in, and whatever your goals are, make app development a top priority. If you have apps already, be sure to allow customer feedback so you know what to improve. Through careful planning, and good old trial and error, you’ll figure out what works, and develop a mutual appreciation with your customers that strengthens your relationship.

Dennis Styers enjoys all things business, sports, and fine Italian cuisine. He writes for Walsworth Publishing, one of America’s largest publishing and content marketing companies.

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