As I never tire of telling people, the “secret” of business success is no secret at all.
Instead, it involves building trust within a community – and delivering trusted service to the citizens of that community.
These strengths are the result of time, which is how a legacy takes root within a city, suburb or neighborhood; it is how, in the case of a family-run business like Boyle Energy, which delivers heating oil and provides heating and cooling systems to clients throughout the Greater Philadelphia Area, a company can maintain more than 75 years of pride and longevity while embracing the most innovative forms of mobile technology.
Full disclosure: As the Vice President of Digital Dispatcher, I have the privilege of working with the team at Boyle Energy; but my emphasis on their story, independent of my professional relationship with the brand, is one of respect and admiration because their achievements contain a universal lesson that applies to almost all executives and entrepreneurs.
That lesson, as referenced above, is about honoring the accomplishments of the past, which is how a company develops a positive reputation, and adopting new ways to enhance efficiency, savings and morale – today, and for many years to come.
Think of these points as an introductory course concerning the value of personalization.
Which is to say, when a company showcases its employees and allows them to write about themselves – when you can see and read about the men and women who run a business, and learn about their training as well as their hobbies – you can connect with these individuals in a way that huge corporations cannot equal.
These efforts are both a matter of smart leadership and wise counsel. Or: Never forsake your virtues, or sacrifice your values for some illusive goal.
The Takeaway Lesson: A Business Is the Sum Total of Its People
The takeaway lesson to this piece is simple: Always put the interests of your workers and customers first, period.
That statement may be straightforward – indeed, it is as clear and unequivocal as possible – but that does not mean every company will abide by this rule.
Consider Boyle Energy a reminder of the dividends that accrue to a business that stays true to its past, welcomes the present, and awaits the future with enthusiasm and a vision of increased prosperity.
With resolution and self-confidence, every executive can lead us to a new frontier of excellence, personal satisfaction and professional distinction.