Promotional product marketing is a great marketing strategy to do brand recall and awareness for a company. It creates a relationship with a client or a potential customer and they are bound to think of you next time they need a product or service you provide. Promotional products are always a great way to make an impression about your product and service quality. Even if a customer has not bought your product, your promotional product can make an impression on him/ her and cause a conversion next time. However, promotional product marketing isn’t just about printing your company’s name and logo on a product. To succeed in promotional product marketing there are certain key points that need to kept in mind.
Here are some of the dos and don’ts that must be kept in mind while doing promotional product marketing.
Dos
- All About The Target Audience
One of the biggest mistakes you can do while launching any marketing strategy is not keeping the target audience in mind. Do keep your target audience in mind while planning your promotional product marketing strategy. If your promotional product is not useful to your target audience, then it will fail to impress and do its job of brand awareness and recall. If you have a diverse target audience, then you should have a diverse range of promotional products as well.
- Online Promotion
Do make your promotional products in UK available on your website as well. Don’t reserve your promotional products just for trade fairs or events, make them available on your websites too. In fact, you can giveaway your promotional products as a free gift to customers on signing up for your newsletter or tie it up as a free gift with a minimum amount purchase. This way you are able to increase your sales, customer database and also send promotional products to customers for brand recall and awareness.
- Give Offers
It’s a great idea to give some coupons or discount codes along with your promotional products. They will prompt the customer to check out your range of products or services and purchase them. Giving discount codes or coupons always makes a customer want to avail it and purchase new items. So it’ll be a smart move to use the opportunity of giving away promotional products to also give some discounts on your product range or services.
Don'ts
- Don’t Compromise on Quality
Just because it’s a promotional product shouldn’t mean that it can be of low quality. Your promotional products are going to make an impression on your customer. They will judge the quality of your products or services based on the quality of the promotional products. The merchandise management of the promotional products should be equally good.
- Don’t Overdo Promotion
Don’t overdo the promotion of your brand on promotional products. Mentioning the name or logo of your brand too many times, over and over again will irritate the customer who might not even use your promotional product because of that. Although, the purpose of a promotional product is very clear, it still should be very subtle and limited. It should serve a utilitarian purpose for the customer and a brand recall purpose for you. So, never overdo the branding of your company on promotional products.
- Don’t Use Common Items
Try to be unique with your promotional products as much as possible. Every brand will have some generic promotional items like mugs, keychains, notebooks etc. While these work well too, you should also have a range of unique promotional products that would really stand out and leave a good impression with the customer.
Conclusion
Promotional product marketing is a very effective and cost-efficient form of advertising and marketing. If done wisely, it can lead to more conversions than other forms of marketing. Apart from the strategy, the success of promotional product marketing will also depend on what these products are, the quality of the products and the availability of these. Keeping these dos and don’ts in mind can ensure that your promotional products fulfill your branding purpose and the customer’s utilitarian purpose as well.
Guest post courtesy of Eada Hudes of Arcadia Online
|