On the other hand, with HTML, things are entirely different.
- It will work with PHP, CSS, and others and
- It can read directly by the search engine crawlers.
Knowing the basics
- HTML: This stands for Hypertext Markup Language. If you want to know about it in simple words, it is actually a content organizer. It provides a website with its structure that includes headlines, bullet lists, sub-headlines, paragraphs, and others. It also defines a static web content.
In addition to the above, it is also required by a modern Chicago SEO professional to also have a basic understanding of DOM or Document Object Model. This is a tool used by Google for exploring and analyzing the web pages. The working process is pretty simple.
- First, Google will receive an HTML document
- Third, the browser will then initiate the DOM
- Lastly, it enables the search engine to render the page.
Now that you know about the basics of jQuery, you are ready to use it for your SEO purpose. However, for that there are a few things that you should remember as well.
Ensure the search engines can see
This means that:
- The search engines will not get the complete user experience
- Google may also interpret such activities as cloaking.
In such situations, you should follow the best approach which is to provide the web crawlers with the necessary resources to see the webpages in just the same way as the users.
In addition to that, you will also be better off if you meet with the developers to decide together which specific files that you want to be hidden from the search engines and those specific sites that you want to be accessible to them.
Consider internal linking
Building internal linking is one of the most effective and useful SEO tools that is specifically used to show the show the search engines the architecture of your website. This will also direct them as well as the users to the most important webpages.
However, the web crawlers will not relate them with the navigation of the site on a global scale. Therefore, make sure that you incorporate internal linking by using standard anchor tags within the DOM or HTML. You will be better off this way as this will provide your users with a much better experience.
Focus on the URL structure
All jQuery-based websites typically include fragment identifiers within the URLs. However, you must ensure that you do not use and lone hashtags such as # or hash-bangs represented by #! This is because these are not recommended by Google and therefore will not help in any way for your SEO rankings.
In order to make your URL structure more effective and appealing there are a few specific ways that you should follow. One of the highly recommended method is to use push State History API.
- This will update the URL in the address bar.
In fact, a clean URL is what is required to ensure a better SEO. These types of URLs are considered to be more search engine and user friendly. A clean URL will contain a plain text which is easily understood even by the non-expert users.
You must also consider using push State for infinite scroll. This will once again update the URL every time the user visits a new part of the web page. In a textbook situation, the users can refresh the page but still stay at the exact same spot.
Lastly, you must also consider exploring SEO best URL practices so that you can use them more effectively to improve the user experience.
It is only when you follow these best practices you will be able to relate jQuery and SEO for the best results and higher ranking.
Guest post courtesy of Andrew Russell