• SHOP
  • SITES
  • NEWSLETTER
  • CEO HACKS
  • GLOBAL SEARCH
  • WEB SUPPORT
  • CONTACT
Rescue a CEO
  • Advice
    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

    7 Entrepreneurs Share How They Approach Tax Planning

    7 Entrepreneurs Share How They Approach Tax Planning

    8 Entrepreneurs Share Advice on Securing Venture Capital

    8 Entrepreneurs Share Advice on Securing Venture Capital

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share Their Best Delegation Tips

    30 Entrepreneurs Share Their Best Delegation Tips

  • Productivity
    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

  • Answers
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Marketing
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
  • Advice
    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

    7 Entrepreneurs Share How They Approach Tax Planning

    7 Entrepreneurs Share How They Approach Tax Planning

    8 Entrepreneurs Share Advice on Securing Venture Capital

    8 Entrepreneurs Share Advice on Securing Venture Capital

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share How they Find, Recruit and Attract Talent

    30 Entrepreneurs Share Their Best Delegation Tips

    30 Entrepreneurs Share Their Best Delegation Tips

  • Productivity
    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    20 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

  • Answers
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Marketing
    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
No Result
View All Result

13 Entrepreneurs Explain How They Use Their Podcast For Business

in Ideas, Marketing
Reading Time: 5 mins read
12 Entrepreneurs Explain How They Use Their Podcast For Business

Just like videos, the use of podcasts is turning to be a preferred engagement tool for many entrepreneurs. It can be used to educate your audience on diverse topics and highlight news in the market. Podcasts can also be a great engagement tool with your clients and audience where you give them a platform to share their knowledge, expertise and opinions.

We asked entrepreneurs, podcasters and business owners how they use their podcasts for business.

RelatedPosts

23 Entrepreneurs Explain How They Use Their Blog for Business

25 Entrepreneurs Share Their Thoughts on SEO and Its Future

11 Entrepreneurs Explain How They Use Their Podcast for Business

#1- To build trust

Photo credit: Andrew Gazdecki

The main benefit of a podcast for my business is letting potential users & customers get to know me personally to build trust. Essentially, I'm able to put a face to the name at scale where my customers feel like they know me. It's also a great way to learn from other experienced individuals in your field which can be hugely motivating.

Thanks to Andrew Gazdecki, MicroAcquire!


#2- Visibility and traffic

Photo credit: Carma Spence

Since I launched the Public Speaking Super Powers podcast my traffic has almost doubled. I am hoping to see the same with my new podcast, The Author’s Switch. In addition, I intend for my podcasts to be a way to reach new clients, and nurture the relationship I have with my audience. Podcasts offer a great way for people to get to know you and what you offer. And, because I include episodes with other experts, I increase my reach as they share with their audiences.

Thanks to Carma Spence


#3- Extension of my social media campaigns

Photo credit: Edward Solicito

I use it particularly on Facebook. What's great about podcasts is that they don't need your audience to commit to watching a video, which can be more distracting. Podcasts are good for delivering quality content that your followers can listen to while on their daily commute or while attending to other tasks. They are also a great way to attract a new audience, as you can interview business leaders, entrepreneurs and influencers from your niche for more exposure.

See also  13 Entrepreneurs Explain How They Use Their Podcast For Business

Thanks to Edward Solicito, ToTheTop!


#4- Two ways

Photo credit: Derek Gallimore

I run the world’s leading outsourcing marketplace and advisory, and I use my podcast to further spread the word and educate people about outsourcing. I talk to industry experts, government officials, and CEOs to discuss trends, issues, misconceptions, as well as the future of the industry. The podcast has also become a great avenue to answer questions about the sector and get insights from the industry’s top leaders.

Thanks to Derek Gallimore, Outsource Accelerator!


#5- Three ways

Photo Credit: Jitesh Keswani

Podcasts are all about connecting with my target audience and building my business. It fills this need perfectly. Podcasting helps to provide valuable information to my customers, allowing me to grow my business and sales. Believe it or not, podcasting is the latest fad, and I can see more and more people integrating it into their daily routine. For me, it’s a powerful tool to hone my personal voice, add value to our target market, and serve my audience – all in one.

Thanks to Jitesh Keswani, e intelligence!


#6- For storytelling purposes

Photo credit: Marie Gettel-Gilmartin

I launched the Finding Fertile Ground Podcast: I share Stories of Grit, Resilience, and Connection. I've applied my ability to pull out stories from people and organizations and bring that to life in a podcast. I've always been inspired by stories of resilience (that is the personal theme of my life), so that's why I chose this focus.  All stories are from underrepresented community-people of color, women, LBGTQIA, non-Christian, etc.

Thanks to Marie Gettel-Gilmartin, Fertile Ground Communications!


#7- Coaching and investment

Photo credit: Ryan Wright

As a real estate investor and investing coach, I have used podcasts to share my knowledge in real estate investing. I host my own podcast* Income Hacker with Ryan G Wright* and host weekly live podcasts with topics in real estate investing from how to find deals to how to flip your house. I believe potential customers who are interested in financial freedom will find it valuable and I can also build trust between my personal brand and audiences.

See also  Struggling to Get a Decent Return From Your Marketing Dollar? Focus on this Surprising Marketing Channel for the Highest ROI

Thanks to Ryan Wright, Do Hard Money!


#8- Marketing our brand

Photo Credit: CJ Xia

We use the podcast for telling a story about our products, team, and what we are going to introduce in the coming future. We schedule interviews with customers who have had a positive experience with us. We ask them to share their views, experience, and opinion about our products. By allowing the actual end-users about our company and products to highlight their benefit, we generate positive ROI with every podcast.

Thanks to CJ Xia,  Boster Biological Technology!


#9- Learn from others

Photo credit: Chris Byers

As CEO, it's important for me to try and learn from people outside of my day-to-day world through customer conversations as well as partner and thought leader interviews. Formstack’s podcast, Ripple Effect, is one great way I get to do this where we interview people from various industries about the work they do and how it has a positive cascading effect on other people. These perspectives offer me, our employees and even customers valuable insights and takeaways that we can apply to both our work and personal lives.

Thanks to Chris Byers, Formstack!


#10- Four ways

Photo credit: Sir Sanju Ganglani

Firstly we use it to build a relationship with our audience. Secondly, we keep it light and fun to showcase our style as an agency. Thirdly, we also use it to have people get a better understanding of the team they will be interacting with to grow their business. Lastly, we use it to educate both current, and potential, clients on topics that are relevant to their business growth in ways that are relatable and interesting.

Thanks to Sir Sanju Ganglani, gang&lani media!

See also  7 Entrepreneurs Explain How They Use Their Podcast for Business

#11- Creating visual content

Photo credit: Damon Routzhan

This brings organic traffic to my brand. At the end of the podcast series, I make a video of all my podcasts as it contains all the required marketing angles of my brand. I use a smartphone and an inexpensive tripod to make podcasting video. Additionally, I use a two-for-one marketing technique to take my podcast live and get engaged with my customers. I indirectly grow a YouTube community as well through live podcasting as it gives me an opportunity to interact with people and promote my brand.

Thanks to Damon Routzhan, Concrete Candles!


#12- Provide free educational commentary

Photo credit: Marc Teer

We are passionate about helping architects thrive in their careers and achieve licensure. With our ARE Live podcast, Black Spectacles provides free educational commentary that helps aspiring architects navigate the Architecture Registration Exam. In 2020, we are planning to expand our thought leadership with the launch of a new, monthly podcast series titled Exhibit A. In this free series, Black Spectacles will interview prominent figures in the architecture industry who will provide commentary on how they handled the highs and lows of their careers. Exhibit A will provide expert career advice and insightful stories to help both seasoned and up-and-coming architects with the next step on the path of their career.

Thanks to Marc Teer, Black Spectacles!


#13- Propelling my reputation

Ramona Houston

Podcast has contributed to the growth of my business by propelling my reputation as a Subject Matter Expert (SME). People now recognize my value as a social impact strategist, focusing on race relations and community engagement. Considering the pandemic, people are searching the web for content that not only entertains but also inspires and informs. By interviewing outstanding professionals who provide valuable information, I have built trust and credibility with an expanding audience.

Thanks to Ramona Houston


How do you use your podcast for business? Tell us in the comments below. Don’t forget to join our #IamCEO Community.

Tags: business podcastpodcast for businesspodcasting
Previous Post

4 Challenges Facing Veteran Entrepreneurs In 2021

Next Post

Digital Leapfrogging: Is Your Online Business About to Get Jumped?

Related Posts

30 Entrepreneurs Explain How They Use Their Blog for Business
Answers

23 Entrepreneurs Explain How They Use Their Blog for Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating...

25 Entrepreneurs Share Their Thoughts on SEO and Its Future
Marketing

25 Entrepreneurs Share Their Thoughts on SEO and Its Future

Critics say SEO is on the verge of disappearance. This is partly due to the rapid changes being experienced such...

11 Entrepreneurs Explain How They Use Their Podcast for Business
Ideas

11 Entrepreneurs Explain How They Use Their Podcast for Business

Just like videos, the use of podcasts is turning out to be a preferred engagement tool for many entrepreneurs. It can be...

30 Entrepreneurs Explain How They Use Their Blog for Business
Answers

30 Entrepreneurs Explain How They Use Their Blog for Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating...

Next Post
Digital Leapfrogging: Is Your Online Business About to Get Jumped?

Digital Leapfrogging: Is Your Online Business About to Get Jumped?

Tips to Protect Your Start-Up from the Growing Risk of Cyber Attacks

Tips to Protect Your Start-Up from the Growing Risk of Cyber Attacks

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join CBNation Buzz

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

Welcome to CBNation Welcome to CBNation powered by Blue16 Media (Web Design & SEO). We are a B2B brand that is exists to help over 1M business owners succeed. Our philosophy and foundation is based on resources, visibility & connections (Visibility + Resources x Connections = Success). We are focused on being the #1 business resource for CEOs, entrepreneurs and business owners.

We hope you enjoy this site, and please let us know if we can be of any help!

Please note in the sake of transparency our sites do contain affiliate links that pay us a small commission at no extra cost to you. Read our Affiliate Disclaimer.
CBNation Library
CEO Hacks
I AM CEO Volume 3

RSS Our Latest CBNation Content:

  • IAM1875 – Author Educates Company Leaders on Establishing Cybersecurity Defense Systems
  • CEO Contracts Virtual Administrative Services
  • Business Coach Guides Her Clients to Create Scalable Businesses
  • 18 Entrepreneurs Share Why They Started Their Own Business
  • Unlocking Growth: The Power of AI and Automation in Modern Business Marketing
  • IAM1874 – CEO Helps the Underrepresented Communities to Improve Health Care Issues

Our Sponsors

Subscribe

Join thousands of subscribers & be the first to get new freebies.

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

What is CBNation?

We're like a Global Business Chamber but with content...
LOTS OF IT

CBNation includes a library of blogs, podcasts, videos and more helping CEOs, entrepreneurs and business owners level up

CBNation is a community of niche sites for CEOs, entrepreneurs and business owners through blogs, podcasts and video content. Started in much the same way as most small businesses, CBNation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice.

CBNation curates content and provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

+ Mission: Increasing the success rate of CEOs, entrepreneurs and business owners.

+ Vision: The media of choice for CEOs, entrepreneurs and business owners.

+ Philosophy: We love CEOs, entrepreneurs and business owners and everything we do is driven by that. We highlight, capture and support entrepreneurship and start-ups through our niche blog sites.

Visit CBNation

RSS Our Latest Content:

  • IAM1875 – Author Educates Company Leaders on Establishing Cybersecurity Defense Systems
  • CEO Contracts Virtual Administrative Services
  • Business Coach Guides Her Clients to Create Scalable Businesses
  • 18 Entrepreneurs Share Why They Started Their Own Business
  • Unlocking Growth: The Power of AI and Automation in Modern Business Marketing
  • IAM1874 – CEO Helps the Underrepresented Communities to Improve Health Care Issues
  • IAM1873 – Coach Trains People to Think Like High Performers and Modernize Sales Process
  • 10 Entrepreneurs Explain How They Use Their Blog for Business
  • IAM1872 – Fitness Coach Introduces the Anti-Diet Nutritional Program to His Clients
  • IAM1871 – Fintech Founder Helps Entrepreneurs Access Competitive Financing Fast

©2023 CBNation | Powered by CEO Blog Nation & Blue16 Media | Terms of Service | Privacy Policy | Affiliate Disclaimer | Website Support Services

No Result
View All Result
  • Advice
  • Productivity
  • Answers
  • Marketing
  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
 Share This
 Facebook