Every business wants to enhance its marketing effectiveness. But, what is the most effective marketing strategy? These are those strategies that are centered around a particular audience, whose focus is on the customer’s interests, and delivery of content is at a time when the audience is the most attentive. It is common knowledge that an effective marketing strategy will help you enhance your product promotion activities. At the same time, it will also help you draw more customers and promote your business growth.
On that note, what are these strategies? Here are some of the most effective marketing strategies that you can use to grow your business:
1. Social media marketing
This is a strategy that uses social media to connect with potential customers with the aim of brand building, creating web traffic, and enhancing sales. Currently, some of the most influential marketing strategies include Instagram, Twitter, Facebook, YouTube, TikTok, Snapchat, and Pinterest.
Instagram is proving to be one of the leading marketing strategies in recent times. This platform offers you access to about 500 million users. The fact that it is also serving approximately 2 million advertisers monthly is one of the reasons why you should join this wagon. To reap the benefits provided by this platform, you need to have published a post with some ideas to monetize Instagram. Monetization has a strong correlation with your level of audience engagement. Therefore, you will need to share content that keeps your followers engaged for you to make money on Instagram. For such purposes, you need to make sure you figure out how to go viral on Instagram. Going viral will garner the attention of your target audience, and greatly enhance your chances to monetize this social media platform.
2. Influencer marketing
Influencer marketing has evolved from social media marketing. It has also proved to be one of the most effective strategies in today’s digital world. You can leverage influencer marketing to grow and enhance audiences’ affinity to your business. This strategy is reliant on the “social capital” of people who are trusted by your target audience. A survey on influencer marketing revealed that about 89% of marketers consider Instagram as the most effective platform when it comes to influencer marketing. Some of the reasons why Instagram influencer marketing works is because:
- It accurately targets all your customers
- It is cost-effective
- Helps you overcome the ad blockers menace
- The purchasing influence of most customers is influenced by recommendations
Blogging is also an influential marketing strategy that will help you promote inbound marketing, enhance traffic on your website, and grow your customer pool. The use of blogs provides you with a wide range of benefits such as:
- It is easy to use
- It’s a cheap marketing strategy
- Has the potential to draw customers to your website
- Enhance your site’s search engine ranking
- Renders you brand credibility and trust
To successfully make use of blog marketing, you need to:
Step 1: Design a plan detailing the content that you wish to share whether it's tips or news. You should also decide on an interval of sharing this content whether it is daily, weekly, or monthly.
Step 2: Choose a blogging platform and create your blog.
Step 3: Add several posts to your blog to keep readers interested.
Step 4: Promote your blog on your social media platforms.
Step 5: Respond to your readers’ comments promptly.
Step 6: Utilize your blog to enhance customer’s email signups.
4. Lead generation marketing strategy
This is a process of stimulating a consumer’s interest or their inquiry of the products or services that you are selling. This strategy provides you with a chance to nurture your targets to a point that they are ready to make a purchase. Lead generation works for kinds of businesses which makes it critical for your digital marketing plans. However, for this strategy to be effective, you need to utilize a growth hacking mechanism.
For instance, you can leverage growth hacks to generate leads on LinkedIn. How can you achieve this?
Step 1: Find groups that most of your audience follows on Facebook.
Step 2: Identify the names of these Facebook groups
Step 3: Convert these names into LinkedIn profiles
Step 4: Contact them using Expand
In this era, most of the effective marketing strategies are wrapped around the utilization of digital tools. Whether you use social media, influencers, lead generation, or blogs, you are bound to attract numerous customers to your business. Thus, revamp your marketing plan with these effective strategies!
Guest post courtesy of Amelia Frank