30 Entrepreneurs Explain How They Use Their Blog for Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating for lunch or their next celebrity crush. Blogging is big business for entrepreneurs and business owners. CEO Blog Nation has a blogging community and we regularly blog for entrepreneurs and business owners there are numerous reasons to blog. Rescue a CEO asked some businesses how they use blogging to help their business.

#1- To share information

Photo Credit: Ray Blakney

We use our blog to share useful information related to learning a new language, traveling, and more with our audience. This piques their interest in regularly checking out our website to see if we posted new blog posts, ultimately growing our overall website traffic and search engine ranking. In addition, we reach out to media publications to give them the opportunity to share our content and link back to our original blog posts these backlinks help to boost our SEO and ranking in search engines.

Thanks to Ray Blakney, Live Lingua!

#2- To increase user engagement

Photo Credit: James Shalhoub

We use our blog to increase user engagement on our website while satisfying our SEO objectives. Blog posts should cater directly to the interests of your ICP to get the highest engagement. We host articles on dog wellness and lifestyle concerning behavioral habits, breed highlights, how-to guides, wellness and nutrition, and much more. Part of our company's mission is to educate our customers by providing stimulating, multimedia, educational material that can help them better understand and support their pets’ wellness.

Thanks to James Shalhoub, Finn!

#3- To share the latest information

Photo Credit: Christina Russo

The Kitchen Community is centered around creating unique, fun, and engaging content for readers. We specialize in content such as; the best of guides, informational pieces, fantastic recipes, and food advice and information. Our blog is a core part of our digital strategy as it is an effective way of giving our readers the latest information. It stands to be a one-stop-shop for everything you need when it comes to food and health and

Thanks to Christina Russo, The Kitchen Community!

#4- To guide employees to work productively

Photo Credit: Monica Chan

DigiWorks is a tech startup that aims to connect small businesses and startups to talented remote workers in emerging economies like South Africa, the Philippines, and Nigeria. We use blogging to guide employees to work productively and efficiently in the remote setting by giving some advice. Our blogs also help companies effectively manage their virtual teams and make the most out of the remote environment.

Thanks to Monica Chan, DigiWorks!

#5- To write about our services

Photo Credit: Rolphy Lu Morrell

Since 2021, the Glimmr team has been working on making expansions in our business in hopes to connect with people from different places across the UK. We use our blogs
to write about the cleaning services that we offer, information about our cleaners and processes, and the benefits of hiring us to clean their homes. Additionally, we also feature some fun and informative blogs about places in the UK not just to help people find cleaners but also to give a brief knowledge about their history, tourist spots, and enjoyable activities to offer.

Thanks to Rolphy Lu Morrell, Glimmr!

#6- To provide education

Photo Credit: Pawel Hytry

We use our blogs to provide education as DevOps is a relatively new career field, and not many people know what it entails. What’s more, the blog provides an outlet for people who would like to learn more about IaC and find the best solution for their needs. Blog posts are written by experienced professionals who are passionate about the topics they write about and provide an unbiased opinion, assistance in learning and understanding other solutions.

Thanks to Pawel Hytry, Spacelift!

#7- To reach targeted audience

Photo Credit: JD Bhatala

We use our blog to reach and educate our target audience. We do extensive keyword research. Once we know what our prospects are looking for, it becomes easy to craft a post around those search terms. Depending on the search intent, we publish a variety of content on our blog. This includes informational content (such as tutorials, how-to
guides, etc.), product-specific posts (such as product revisions, comparisons, etc.), and more.

Thanks to JD Bhatala, Web Content Edge!

#8- For features and HR trends

Photo Credit: Kislay Chandra

We use our blogs in a variety of ways including government updates, legal alerts, work hacks, and more, but the two we most used are the sprout feature and HR trends. The sprout feature is where we post anything related to our company such as highlighting our employees, accomplishments, milestones, things worth celebrating, and even the Philippine holidays. In Hr, trends are where we keep our readers up to speed on everything that's going on in the world of HR.

Thanks to Kislay Chandra, Sprout PH!

#9- To drive traffic to our website

Photo Credit: Max Benz

As a business owner, I understand the importance of maintaining a blog. Not only is it a great way to connect with customers and build relationships, but it can also be used to drive traffic to my website and generate leads. I make sure to post regularly, and I always include a call to action at the end of each post. I also make sure to share my posts on social media, and I often guest post on other blogs in order to reach a wider audience. By using my blog effectively, I have been able to grow my business significantly.

Thanks to Max Benz, BankingGeek!

#10- To provide helpful and interesting content

Photo Credit: Jonathan Newar

In addition to providing helpful and interesting content for our customers, our blog provides widespread benefits to our business in terms of website visibility and search engine optimization (SEO). We want our website to be among the first results that come up when you search “fishing charters” online, and content helps drive these rankings. Google likes original, relevant content. Blogs also open doors for websites to link to yours, and “backlinks” like these also help us rank higher in the rankings to attract more quality site visitors.

Thanks to Jonathan Newar, Captain Experiences!

#11- To reach new clients

Photo Credit: Kim Forrester

As business owners of a full-service mobile newborn photography studio, we find that blogs are one of our strongest ways to reach new clients. Keeping on top of our SEO is a high priority as this is how we reach the majority of our clients. Blogs offering content whether created in-house or through guest blogger collaborations, help not only to draw traffic to our website but optimize longtail keyword searches that allow potential clients to find us. Through our blogs, we are able to showcase photography sessions and provide useful information and resources to our niche clients.

Thanks to Kim Forrester, Kim Forrester Photography!

#12- To build clients' roaster

Photo Credit: Brittany Lawton

Creating content for my company blog is incredibly important and beneficial to my business. Blogging is a great way to build my client roster, as it allows me to demonstrate my expertise and become a subject matter expert in my audience's eyes. From the perspective of my overall marketing strategy, I can also use my blog content in my email newsletter and social media and repurpose the content into graphics, videos, and even interactive content, like quizzes, all while enhancing my website's search engine optimization (SEO) for important keywords relevant to my products and services.

Thanks to Brittany Lawton, Highly Caffeinated Marketing LLC!

#13- To further our brand

Photo Credit: Scott Daigger

At Buddy Web Design & Development, we use blogging as a means to further our brand with potential clients and establish ourselves as competent, friendly, and trustworthy. Granted, we optimize our blogs and use an SEO strategy, but at Buddy, our mantra is to do great work. Be great to work with. For us, our blog is an outlet for highlighting client work, sharing tools and resources that might be helpful for customers (or potential customers) in managing their website, and sharing our expertise in regards to topics such as web design, web development, branding, and managing a website.

Thanks to Scott Daigger, Buddy Web Design & Development!

#14- To be an affiliate for dating coaches

Photo Credit: Joseph Moore

My blog is in the relationship niche. One of the most effective ways I use the blog is to be an affiliate for other dating coaches who have created courses. I help them promote the products I know would benefit my audience. The content on my blog sometimes brings me clients I coach on relationship issues which is also an additional source of revenue for me. I also run a few sponsored posts monthly. I have coaches and dating advice companies approach me to run sponsored posts on my blog.

Thanks to Joseph Moore, Issues Of Love!

#15- To make connections through readers

Photo Credit: Annicken Day

As a Leadership and Culture Strategist, it's important for me to share my point of view and experience of what it takes to build happy workplaces and high-performing organizations through my blog. I find that being authentic, honest, providing real-life examples, and backing my claims up with scientific evidence have earned me the trust of my current and future clients. I made many connections through my readers and have landed multiple speaking jobs and customer engagements based on these connections. My blog is an important part of my brand.

Thanks to Annicken Day, Corporate Spring!

#16- To connect with customers on a personal level

Photo Credit: Cody Crawford

The best way to connect with your customers is to be personal and relatable. A blog provides the perfect platform to do just that. By writing about your company’s story, highlighting your team members, and sharing your company culture, you can show your customers that there are real people behind your brand. And by being transparent and sharing your company’s successes and challenges, you can build trust and credibility
with your audience.

Thanks to Cody Crawford, Low Offset!

#17- To write helpful content

Photo Credit: Danielle Bedford

We use our blog to write content that is genuinely helpful to our readers. Our articles are meant to educate and inform, not sell. The internet is full of experts. But consumers are also getting savvier about weeding out the junk when they’re looking for something specific. They can smell a sales pitch from a mile away, and they have no patience for self-serving articles that are nothing more than thinly veiled attempts to sell them something. Unlike most blogs, we want our readers to come away from our site feeling like they’ve learned something or been entertained.

Thanks to Danielle Bedford, Coople!

#18- To offer valuable industry insights

Photo Credit: Richa Nathani

Every brand is a part of a larger industry, and a business blog can be used to share the latest happenings in the industry. In addition to educating consumers, a well-structured and informative blog can also position the brand as an industry leader that knows about the latest advancements. While the information on the blog helps raise awareness among customers, it could also help provide valuable insights to other players, elevating the industry's performance as a whole.

Thanks to Richa Nathani, Dialed Labs!

#19- As a learning resource

Photo Credit: Eva Taylor

A blog is a great place to dole out essential information to your customers that teaches them how to use your products and services or even helps them use them optimally. A SaaS brand, for example, can provide educational resources to its audience, in turn elevating its brand experience. In addition to providing ease of use when it comes to the specific workings of your company’s offerings, a blog can also provide a target audience with particular knowledge and resources that help them gain more out of the product.

Thanks to Eva Taylor, WP buffs!

#20- To reach out to the community

Photo Credit: Mary Jurgensen

Every business has a role to play in the betterment of society, some more than others, and a blog is a great way to reach this objective. From providing crucial insights on community well-being to sharing solutions to common problems, a brand can use its blog as a resource and information-sharing platform that always has valuable information to share. This way, the blog can be a meeting point for the brand and its audience, where people from the community can always head for advice and direction.

Thanks to Mary Jurgensen, Gary and Mary West Pace!

#21- To keep our audience engaged

Photo Credit: Mark Daoust

We use our blog to keep our audience engaged and to share relevant, helpful content. Our blog helps us with the multimedia representation of our company, keeps our customers interested, and promotes our company all at the same time. We share videos and podcasts on our blog because we feel it's beneficial to our audience, and it's also great content for our website. And we work hard to create high-quality content for our blog that keeps us competitive in this market.

Thanks to Mark Daoust, QuietLight!

#22- To teach people how to make money online

Photo Credit: Oliver David

I use the blogging section of Green in Black and White, to teach people how to make money online. From starting their own blog, and website, to how to market your own business to increase profits. I use the blogging section for this kind of content as I want consumers to see how easy it can be to make extra money and how to be wise with the money. I am not one for keeping financial secrets, and if I can help just one person to find financial success, it makes me remember why I started this business.

Thanks to Oliver David, Green in Black and White!

#23- For brand awareness

Photo Credit: Charvel Rebagay

We use our blog to make potential clients become aware of our business. We make sure to write content that is related to our business, optimized with relevant keywords so our posts will get ranked on search engines when people search for our services. We search for questions commonly asked about our industry and we answer them in our article. Simply put, we use our blogs to build credibility, trust, authority, and relationship with our clients. Since blog posts are easier to rank, it also makes it easier for people to find us online.

Thanks to Charvel Rebagay, Digital Minds BPO!

#24- As an education module and acquisition tool

Photo Credit: Art Shaikh

Our blog serves as an education module. We are able to help readers familiarize themselves with our technology and our company through our blog posts. We also use our blog as a new user acquisition tool. For those that read a blog post that interests
them, we can then help work them into the marketing funnel and get them using our free technology.

Thanks to Art Shaikh, CircleIt Inc.!

#25- To interact with customers

Photo Credit: Brandon Walsh

I have always used my business blog to get to know my target audience better. It has been quite fun to get insights on what they would like to see from our end and where they believe we need to improve. It is not only a place where I interact to gain valuable feedback, but it’s the heart and soul of the business. Since we have adopted a client-centric approach, it has given us the opportunity to take our customer input into consideration. As a result, our consumer base has been growing exponentially, so we don’t plan on changing our strategy any time soon.

Thanks to Brandon Walsh, Dads Agree!

#26- To craft valuable content

Photo Credit: Madilyn Hill

Irrespective of your motive for the business blog, it's imperative that you craft and publish helpfully and appreciated content by your readers. Although your goal is to use the blog to sell more products, you must make your content more palpable than a standard sales pitch. If your content provides readers nothing of value, they won't keep coming back. You can achieve goals, such as selling more products or landing more clients, by publishing content that is not overly emphasized on selling and is useful.

Thanks to Madilyn Hill, TruePersonFinder!

#27- To establish brand authority

Photo Credit: Max Shak

We use our blog to establish authority for the brand and the website in order to increase indirect traffic. Publishing entertaining and informative blog posts consistently will raise your brand's awareness. This transforms you into a brand that provides value. People who are looking for and seeking out what you sell are often more likely to search for your brand. Consequently, you will often see more traffic searching for brand-related
search terms and also see higher rankings for keywords related to your industry.

Thanks to Max Shak, Survival Gear Shack!

#28- To brag about clients

Photo Credit: Erin Banta

One way to use your blog is to monthly or bi-monthly feature a particular client. For example, in the interior design business, you can show pictures in a blog post of the client's newly decorated home, but also share photos and personal factoids about the client. If she has a business, you can share links to her work or charities that she supports. In addition, you can share said client's story in relation to your project and how the redesign helped better her life.

Thanks to Erin Banta,!

#29- To keep our customers up-to-date

Photo Credit: Mushfiq Sarker

We use our blog to keep our customers and followers up-to-date on what's new. We post about new products, updates to existing products, company news, and anything else we think our audience would be interested in. In addition to product information, we also use our blog to share helpful tips and tricks related to using our products. We want our customers to get the most out of their purchases, so we regularly publish articles with advice on how to get the most use out of our products.

Thanks to Mushfiq Sarker, Stream SEO!

#30- To generate new leads

Photo Credit: Robert Kirk

Our blog is extremely important to us because it allows us to receive organic visitors from Google and be a resource for them, and eventually turn them into paying clients.
If we publish a blog post that’s all about driving more organic search engine traffic to your business, which is a service we offer, we establish ourselves as a trusted resource and also get potential clients familiar with our brand.

Thanks to Robert Kirk, SEO Builder!

How do you use your blog for your business? Tell us in the comments below. Don’t forget to join our #IamCEO Community.

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