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Content Strategy Tips to Revive Your Healthcare Site [Sponsored Post]

You may have heard the adage “content is king,” and that is as true of healthcare sites as it is anything else on the web. In recent decades, the consumer of healthcare has become more empowered with the sheer amount information at his or her disposal. In generations past, patients would rely almost entirely on their doctor for their health ...

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Do You Have What It Takes to Be A Business Owner?

Sure, the idea is appealing to us all. Wake up every morning and be in charge of your own life, own work schedule, and be the one who makes the big bucks by running the corporation yourself. While it sounds attractive, not everyone is made out to own their own business, and not everyone is made out to be successful ...

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Are You CEO Material? Let’s Find Out

You don’t like taking orders. You want to be the head honcho, the Grand Poobah, The Commander-in-Chief, the MAN, even if you’re a woman. I get it. You want to be the CEO, not the underling. And you believe your time has finally come. And perhaps you’re right. But if you’re wrong and take on a mantle of leadership that ...

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How Employment Law Can Sink and Save You

If you are working for a corporation, follow job instructions and then get arrested for doing something illegal, how do you protect yourself if arrested? Alternatively, your contract specified you as an “At Will” employee. Does that really mean that your employer can fire you at any time and for any reason without any warning? Let’s take these one at ...

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How To Take Charge Of Security Threats To Your Ecommerce Business

A single hacker attack on your website. That’s all it takes to steal credit card information from your ecommerce site. Once that happens, your business profits will be heading downhill like a very bad day on NASDAQ. However, while stocks can always rally back the next day, your business may not be that lucky. If you want people to use your ...

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Getting to Know Your Providers

As much as you may want to do everything yourself, you simply can’t. Even the brightest and most talented CEO has to contract some things out to other providers. For example, no matter how great you are, you aren’t going to be able to spontaneously generate your own internet. You will need to connect to the one that is already ...

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Three Things You Can Do To Improve Network Security Right Now

It’s official: There is a war on private information. The world is full of people who feel their status is need to know with regards to your personal information. The paparazzi believe they need to know about everything that happens in the private lives of celebrities. The NSA believes they need to know about everything you do on your mobile ...

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Finding Ways to Effectively Market Your Service Business

Customers are the bread and butter of your business. Marketing is what brings them in. It stands to reason that as a business owner, you need to learn how to market effectively. The question is, “What is effective marketing?” It is marketing that gets you results. This can be any type of marketing that works for you, like networking or ...

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Self Promotion: It Doesn’t Have to Be Uncomfortable

You can make the very best thing in the world but nobody is going to care one whit about it until you claim ownership of it. There are lots of reasons for this: people would rather support people than products; building one successful thing helps you build more successful things; shoppers like to know who makes the products they buy, etc. ...

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6 Tips for Picking the Right Promo Products

Whether you’re planning to attend a trade show, community gathering or any other event where there will be an opportunity to promote your business, your promotional products are an important ingredient in a successful showing. Like any marketing strategy, simply getting your business out in front of people is not sufficient. You need to do this effectively, and here are ...

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