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Tag Archives: branding

7 Ways To Outperform Your Competition When You Sell The Same Products

So the competition is selling exactly the same products as you? How do you outperform them to become the market leader for your area? Here are seven tips for making your company and your products stand out from the crowd: Provide Excellent Customer Service We feel much more loyalty to a company that provides excellent customer service. We’re also much ...

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Brand Mentions: A Way To Improve Your Popularity and Sales

You may have already built a great site, something new and exciting, and you are thinking that there’s no way people will ignore your product. Business people like you are making great things every day, but without doing the right thing for the product promotion, no one will come to know about the great product that you have. Brand mention ...

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What You Must Know Before Naming Your Next … Product, App, Book

  Could be it’s a revolutionary invention, Or an ingenious mobile app. Or perhaps it’s your debut novel…Now that you’ve finally nailed that final plot twist, got a working prototype product made, or hired a great app developer, you’ve only one niggling concern. Your wonderful creation remains nameless. It’s tempting to tell yourself not to worry, that something will come ...

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Lessons from the Competitive World of Healthcare Marketing

According to a PEW Research Center report, 72 percent of internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online web presence, but healthcare marketing alone can get extremely competitive. Here are a ...

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10 Entrepreneurs Share How They Use YouTube for Business

Taking advantage of social media as a business owner is an absolute must for reaching your audience. While logging on social media is the easy step, trying to build up an online strategy is harder than it sounds. Take the world of YouTube for example. The video site has grown from a few videos into the 3rd most visited site ...

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Reaching More Customers With Video Marketing

YouTube, Vimeo, DailyMotion, and many other video streaming sites have something in common: they are all used as platforms for marketing, and often very successfully. Why does video marketing work so well? It engages more than one of the senses and, like all other advertising, appeals to the viewer’s ethical, emotional, or logical self. It allows the viewer to see ...

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15 Entrepreneurs Share Their Best Budget Marketing Tips

When you’re first starting out as an entrepreneurs there is one trait shared by each and every businessperson on that path – budget. A budget dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and in some cases what kind of products you will have. So without deep ...

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Social Media Brand Image Guidelines for New Businesses

In this contemporary world, many individuals are kissing the traditional work world goodbye and pursuing their entrepreneurial dreams. If you’ve chosen this vocational path, it’s important to know that advertising your new brand on social media is an effective way to extend your sphere of influence and develop a solid base of customers. To ensure that your social media marketing ...

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Public Relations Tips for Any Business Part 2: Great Publicity Comes at a Price!

When you retain a public relations consultant or firm, you want to make sure you’re using your PR budget wisely. This requires some work on your part in order to properly evaluate your current, or a prospective, PR agency. As much as you’d like this to be free, along with Starbucks, computers, cell phones, and all the other essential things ...

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Public Relations Tips for Any Business Part 1: Show Off Your Coverage!

Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end there. Not for you. Not for them. And certainly not for your social ...

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