Regardless of industry, Norty Cohen, CEO and Founder of Moosylvania and author of The Participation Game: How The Top 100 Brands Build Loyalty In A Skeptical World offered a few insider tips to guide any progressive brand should adopt. They include: Begin with the consumer’s POV every time. Every. single. time. Build your activations and programs around your consumers (not your ...

So the competition is selling exactly the same products as you? How do you outperform them to become the market leader for your area? Here are seven tips for making your company and your products stand out from the crowd: Provide Excellent Customer Service We feel much more loyalty to a company that provides excellent customer service. We’re also much ...

You may have already built a great site, something new and exciting, and you are thinking that there’s no way people will ignore your product. Business people like you are making great things every day, but without doing the right thing for the product promotion, no one will come to know about the great product that you have. Brand mention ...

  Could be it’s a revolutionary invention, Or an ingenious mobile app. Or perhaps it’s your debut novel…Now that you’ve finally nailed that final plot twist, got a working prototype product made, or hired a great app developer, you’ve only one niggling concern. Your wonderful creation remains nameless. It’s tempting to tell yourself not to worry, that something will come ...

According to a PEW Research Center report, 72 percent of internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online web presence, but healthcare marketing alone can get extremely competitive. Here are a ...

Taking advantage of social media as a business owner is an absolute must for reaching your audience. While logging on social media is the easy step, trying to build up an online strategy is harder than it sounds. Take the world of YouTube for example. The video site has grown from a few videos into the 3rd most visited site ...

YouTube, Vimeo, DailyMotion, and many other video streaming sites have something in common: they are all used as platforms for marketing, and often very successfully. Why does video marketing work so well? It engages more than one of the senses and, like all other advertising, appeals to the viewer’s ethical, emotional, or logical self. It allows the viewer to see ...

When you’re first starting out as an entrepreneurs there is one trait shared by each and every businessperson on that path – budget. A budget dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and in some cases what kind of products you will have. So without deep ...

In this contemporary world, many individuals are kissing the traditional work world goodbye and pursuing their entrepreneurial dreams. If you’ve chosen this vocational path, it’s important to know that advertising your new brand on social media is an effective way to extend your sphere of influence and develop a solid base of customers. To ensure that your social media marketing ...

When you retain a public relations consultant or firm, you want to make sure you’re using your PR budget wisely. This requires some work on your part in order to properly evaluate your current, or a prospective, PR agency. As much as you’d like this to be free, along with Starbucks, computers, cell phones, and all the other essential things ...