Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

Social media goes hand in hand with entrepreneurism. It’s the best way to connect with customers from all over the globe, instantly. Being on social media is vital to growing your company. While being involved online is a good step, there are certain measures to take if you want to be a social media superstar. There is etiquette to be ...

You’ve heard of exit interviews, conducted before an employee leaves an organization. If you aren’t as familiar with stay interviews, it’s time for that to change. Stay interviews help managers learn how to keep their employees happy. Ultimately, they can facilitate a more harmonious and productive work environment, while reducing employee turnover rates. So what exactly is a stay interview? ...

The world of e-commerce and online business has opened up a wealth of possibilities, and new ideas and services can be delivered from virtually anywhere in the world. Brick-and-mortar businesses operate similarly to digital agencies with key differences. If you choose to work with a digital agency, there are some factors you need to take into consideration before hiring the ...

Telemedicine While most of us think of senior citizens as technically challenged, the fact is that more than 18% of those 65 and older are connected and sharing content online. Generation X is now in its 50’s and poised to join them. All these people networking through the Internet opens up access to healthcare services. Mobile apps, websites, and communication ...

According to a PEW Research Center report, 72 percent of internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online web presence, but healthcare marketing alone can get extremely competitive. Here are a ...

In the business world, it can be difficult for younger people to successfully manage those who are older than they are. This is partially because we are taught to respect our elders, and it is partially because those who are older may believe that their life experience informs them in a way that a younger person may not understand. What ...

Taking advantage of social media as a business owner is an absolute must for reaching your audience. While logging on social media is the easy step, trying to build up an online strategy is harder than it sounds. Take the world of YouTube for example. The video site has grown from a few videos into the 3rd most visited site ...

Customer support is one of the most important parts of every business and without good customer service, customer acquisition and retention would be very difficult. Many businesses are not spending enough time and money in investing in their customer support departments, and this is a crucial mistake. An astonishing 78 percent of customers do not want to make a transaction ...

Every merger and acquisition (M&A) brings in a different set of goals to achieve and issues to tackle. Business leaders, CEO to be precise during M&A ought to confront some of the most baffling challenges to ensure a smooth transition for all the entities involved that includes employees, investors, stakeholders and customers. Today, pulling-off a successful M&A incurs a tremendous ...