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10 Entrepreneurs Share How They Use YouTube for Business

Taking advantage of social media as a business owner is an absolute must for reaching your audience. While logging on social media is the easy step, trying to build up an online strategy is harder than it sounds. Take the world of YouTube for example. The video site has grown from a few videos into the 3rd most visited site ...

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10 Entrepreneurs Share Their Best Tips for Running a Business on a Budget

Entrepreneurs and business owners are being more creative with their budgets. Now more than in more recent years entrepreneurs have had to stretch their dollars to ensure they get the most return on their investments. A few entrepreneurs and business owners shared their best tips for running their business on a tight budget. #1 – Another Set of Eyes My best ...

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Why Businessmen and Businesswomen Should Read the Classic Literature

In an era dedicated to technology in which knowledge and skills are never sufficient, classic literature comes as the resource of endless information to be possessed. The business industry is a challenging one in which decision making plays an essential role. A manager can only become skillful enough to make his business grow when the necessary information is achieved and ...

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Helping Your Team to Deal with Difficult Clients in a Positive Way

Dealing with difficult customers in varying degrees is perhaps what every consultant goes through every day. Unfortunately, it is an inevitable part of doing business. Businesses that understand this concept and handle it the right way reap major benefits such as customer satisfaction and retention. If for instance a client calls in yelling, complaining, and ranting out of control from ...

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Reaching More Customers With Video Marketing

YouTube, Vimeo, DailyMotion, and many other video streaming sites have something in common: they are all used as platforms for marketing, and often very successfully. Why does video marketing work so well? It engages more than one of the senses and, like all other advertising, appeals to the viewer’s ethical, emotional, or logical self. It allows the viewer to see ...

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A Leadership Tactic Even the Greats Forget About

These days, many business owners are interested in making their companies as successful as possible. In many cases, they implement strategies that are geared towards things like optimizing conversion, decreasing office tension, and extending the company’s sphere of influence and authority. While these types of techniques are great, there is one particularly effective strategy that corporate leaders tend to overlook: ...

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Increasing Efficiency While Motivating Your Employees

If you own or run a business, you might want to learn how to make your employees more efficient without having them lose moral. There are several different ways that employers are able to create efficiencies in the workplace, but most of them create a sense of animosity between management and employees. Here are a few ways to increase efficiency ...

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15 Entrepreneurs Explain How They Use Their Blog For Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what their eating for lunch or their next celebrity crush. Blogging is big business for entrepreneurs and business owners. CEO Blog Nation recently launched a blogging community and we regularly blog for entrepreneurs and business owners and there are numerous reasons to blog. Rescue a CEO asked some ...

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How the Client / Agency Relationship Should Look

Some companies buy into the myth that successful PR can happen by accident, by magic or inside a vacuum. I’m here to tell you just how untrue that myth is. As positioning agents, we want to make our clients’ stories the very best they can be. We want to have their brands heard and seen and used by as many ...

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Reaching a Global Market Through Content Marketing

Even though content marketing trends seem to change overnight, the goal of reaching your target audience generally stays the same. Brands that want to reach a global audience need to continually engage and inform. It can take a lot to make your content stand out from the crowd. Here’s how the pros do it. Tap Into Major Sporting Events It ...

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