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Senior Professionals: Why It’s Never too Late to Start Your Own Business

One of the things that my experience as an entrepreneur has taught me is that it is never too late to start a business.  There are a lot of misconceptions going around about self-employment and owning a business when it comes to whether or not someone can take it on.  Being an entrepreneur, starting a business, running a business, growing ...

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Why Your Web Leads Are Unresponsive (and the Stupid Easy Way to Fix It)

You know the story — your digital marketing efforts are driving more and more leads each month. Google Analytics charts keep going up and to the right. (*Warning shameless plug* If this doesn’t sound familiar, we should talk. Your marketing department is ecstatic. So you’re ready to ask the hard question — “What’s the impact of all of these leads ...

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How Social Media Can Help Small Business

Social media is a powerful platform for almost every small business out there. This is because social media can: Prove to be a very cost effective option to create brand awareness. Help a small brand reach global markets rather easily. Expand the customer base exponentially. Promote content across multiple channels in a cohesive and strong manner. The trick really is ...

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5 Ways to Get Your Brand Noticed Through a Video Campaign

Nowadays, people are getting addicted to watching YouTube videos for many reasons. Some are doing it for fun. Others intend to watch videos in order to learn something. Regardless of reasons, it is a fact that YouTube is now a popular platform for watching videos. Because of this, many companies are taking advantage of this phenomenon. If you have a ...

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15 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

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Being Prepared for a Sale

If you run a small business, then you might be wondering how to optimize your sales so that you can improve your profitability. The problem, though, is that many business owners are not prepared to make sales, and they don’t get the most from their efforts as a result. You must take some time to look at your statistics and ...

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Five Simple Methods for Entrepreneurs to Succeed in Business

Being an independent retailer or small business owner can be both challenging and rewarding. As an entrepreneur, you create the vision for your brand and oversee all areas of your business. At face value, this all sounds great. However, any entrepreneur will tell you that it’s difficult to oversee every aspect of a business from daily operations and merchandising to ...

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Why CIOs Prefer “Monkeys,” and Why It Could be Devastating for Cyber Security

Recently, I had a conversation with a top executive at a well-known Fortune 1000 company. This executive admitted to me that, given a choice between hiring truly talented IT security professionals and “monkeys” – meaning cheap, low-level offshore IT personnel – he’d choose the monkeys. His rationale was that his company would not only save money by offshoring cyber security ...

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15 Entrepreneurs Share Their Best Budget Marketing Tips

When you’re first starting out as an entrepreneurs there is one trait shared by each and every businessperson on that path – budget. A budget dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and in some cases what kind of products you will have. So without deep ...

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Step Up Your Game: Top 5 Sure-fire Marketing Tips For A Start-up

After launching a start-up, your most pressing obligation is to get as many eyes on it as possible. If you are good at discovering and taking advantage of markets through clever uses of social media and the internet, that won’t be a problem. However if you need some tips, or even if you need a few new techniques, you’re in ...

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