New Book Reveals the Hidden Logic Behind Motivating Behavior Change


Acclaimed author makes argument that ‘belief’ is what drives actions, not awareness or understanding

MANCHESTER, N.H. (April 22, 2013) – Do you know that it’s scientifically impossible for Derek Jeter to hit a major league fastball? Tom Asacker, renowned speaker and acclaimed author (and life-long Red Sox fan!), illustrates how this athletic achievement becomes reality in his sixth bookThe Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

This new book pulls back the curtains of the working mind to reveal the hidden logic to motivating behavior, both in ourselves and in others. Whether launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team (or hitting a 98 mph fastball), The Business of Belief shatters assumptions about leadership and the art of influence, providing invaluable insights required to understand and move ourselves and others.

“Belief is what makes an action familiar and safe, ultimately driving a particular choice or decision,” said Asacker. “Understanding the beliefs and desires of your audience is critical to successfully influence them in today’s environment that is overwhelmed with complexity and choice.”

Asacker draws on subjects as diverse as Sherlock Holmes and the Burkini, Mother Teresa and Jackie Robinson, and provides examples of how legendary leaders like Steve Jobs and Howard Schultz have moved people, as well as how we can be more conscious of our own decisions and increase our chances for success. 

“This is a short book. But I hope it takes you, like me, a long time to read it, “said Tom Peters, management consultant and author.  “The Business of Belief earns the word ‘profound'—every sentence should be savored.”

Featuring ideas shared privately with many world-class organizations, Tom’s book, available now on Amanzon.com, will be distributed to a group of top executives at the exclusive invite-only PTTOW! conference on May 1st. Bringing together leaders from the world's most innovative companies, such as Red Bull, Facebook and ESPN, the event serves as a high-level forum for discussing youth media and culture across every major industry category.

TOM ASACKER is the author of five critically acclaimed booksThe Business of Belief, Opportunity ScreamsA Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work. A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Visit thebusinessofbelief.com to learn more, and to purchase the book visit: tomasacker.com to learn more and to purchase the book visit: http://amzn.to/14Jbo7y.


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