• SHOP
  • SITES
  • NEWSLETTER
  • CEO HACKS
  • GLOBAL SEARCH
  • WEB SUPPORT
  • CONTACT
Rescue a CEO
  • Advice
    22 Entrepreneurs Reveal Their Plan for Innovation

    22 Entrepreneurs Reveal Their Plan for Innovation

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

  • Productivity
    20 Entrepreneurs Describe Their Morning Routine

    20 Entrepreneurs Describe Their Morning Routine

    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

  • Answers
    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

  • Marketing
    4 Entrepreneurs Explain How They Use Their Podcast for Business

    4 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
  • Advice
    22 Entrepreneurs Reveal Their Plan for Innovation

    22 Entrepreneurs Reveal Their Plan for Innovation

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

  • Productivity
    20 Entrepreneurs Describe Their Morning Routine

    20 Entrepreneurs Describe Their Morning Routine

    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

  • Answers
    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

  • Marketing
    4 Entrepreneurs Explain How They Use Their Podcast for Business

    4 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
No Result
View All Result

6 Entrepreneurs Explain How They Are Preparing for Super Bowl Sunday

in Advice
Reading Time: 4 mins read
Tips to Leverage Your Social Media Marketing Thanks to Super Bowl

Image Credit: NFL.com

While it's not an official holiday, many people treat it as if it is. Super Bowl Sunday is an opportunity for entrepreneurs and businesses to leverage a very popular event to promote their brand and their products and services. While it might be using social media, creating a motivational message or running a sale or campaign, it is clear that some entrepreneurs and business owners are preparing for Super Bowl Sunday as much as the players. We asked some entrepreneurs what they were doing for the “Big Game.”

1) Launching a Super Bowl Ad via Social Media

We're going to use both Twitter and Facebook to launch our own Super Bowl ad – a video commercial shot late last year promoting “The Perfect Bra for Breast Cancer.” Our plan is to target and time it after kickoff and after Victoria's Secret runs its Angels ad and Carl's Jr. runs its “Sexy Girl” ad. Our copy is a bit tongue-in-cheek stating “survivors are sexy, too.” Additionally, we are running another clip we have from a video produced for our launch party. This clip will play off of Budweiser's “Best Buds” ad, and how it emotional it is, especially for us. We will tie “Best Buds” into our own best friends, our “Survivor Sisters” and the sisterhood we build through breast cancer.

RelatedPosts

22 Entrepreneurs Reveal Their Plan for Innovation

16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

Thanks to Dana Donofree, AnaOno!

2) Creating Content & Targeted Facebook Campaign

I market for a criminal defense attorney in Arizona, so we saw this year's Super Bowl as a great opportunity to enhance our marketing strategy. We created a content page on our website that includes information about common offenses that occur in host cities during the weeks leading to the big game. We also wrote several blog posts geared towards out-of-state/country visitors who might find themselves in trouble with the law during their AZ vacation. We have posted links to these articles on social media, as well as general information regarding the Super Bowl and activities going on locally. Lastly, we ran a targeted Facebook campaign with the objective of reaching anyone interested in football, NFL, or the Super Bowl.

Thanks to Lauren Witte, JacksonWhite!

See also  6 Marketing Ideas for Promoting Your Small Business

3) Promoting Giveaways via Social Media

Our small business is located in Tempe, Arizona just minutes from the location of Super Bowl 2015. Now, typically football and lighting don't exactly go hand in hand, but fortunately this year the Super Bowl will be played under LEDs and that is a huge deal for our industry! In fact it will be the first game played under all LED lighting, which is the first stepping stone in reducing energy usage in stadiums across the nation. In preparation for this large event, we have been promoting giveaways weekly throughout the entire NFL season on our Facebook page and other social media platforms. Having these promotions and giveaways has built a cult-like following which has grown exponentially each week in anticipation of our grand prize for the Super Bowl! While we may not be supplying LEDs within the stadium, we are helping fans across the nation with proper TV backlighting for the big game!

Thank you Erica Roselli, Inspired LED!

4) Our Annual Campaign

Our credit union certainly can't purchase a Super Bowl ad, but we do take advantage of “The Big Game” with our annual Get Your Game On campaign. Members who fund a loan with our credit union, during the qualifying timeframe, are eligible to win a pair of tickets to NFL regular season, playoffs and of course, Super Bowl (they also win gift cards to cover airfare and hotel stays). We promote this campaign through traditional outlets (print, radio, billboard, etc), social outlets and with lots of in-branch signage. Our staff also promote the campaign by wearing NFL football jerseys every Monday. Our 2015 winner, who was just announced last week, was a retired firefighter. Even better, he had already been able to scratch off that “bucket list” item when he attended Super Bowl XXI in 1987. So he called his two sons and told them they would be attending in his place! It's those kinds of stories that make an already great promotion even better. His Super Bowl win was picked up by local media, the fire department and also enjoyed great pick up on our social outlets.

See also  Fail Pail

Thanks to Ashley M. Harris, Generations Federal Credit Union!

5) Price Changes

As part of our Marketing strategy, we strategically took our prices down to $59/day for the month of February, knowing very well that while we were taking our rates down for the Superbowl, that every other car rental company would be taking their rates up dramatically. As a brand we also never up-charge, everyone booking a Silvercar for $59 for the Superbowl will receive a fully-loaded (free in-dash GPS, Wi-Fi, and Sirius Radio) silver Audi A4. We've been sold out in Phoenix since January, despite adding additional cars to our fleet and have a very loyal and appreciative customer base.

Thanks to Amber Soletti, Silvercar!

6) Brand Awareness

As a Seattle based company, it is essential for us to support our home team! Just this morning, we launched a social media and mailchimp campaign for “$12 for the 12th Man!” Since our fans are the best, we decided to offer our 3 pack for just $12 (regularly $29.99). We have already had dozens of online orders! For us, it is all about driving the consumer to our website for an outrageous deal, in hopes that they will return or search for them in a store near them. While offering the steep discount isn't a money maker for us, it is all about brand awareness at the most overly marketed time of the year for football fans! Fried Hot Mama pickles anyone?! GO HAWKS!

Thanks to Aly Cullinane, Lynnae's Gourmet Pickles!

Tags: marketingsocial mediasuper bowl
Previous Post

Revamping Your Weekly Status Meetings For Success

Next Post

Conveniences For Small-Business Owners

Related Posts

22 Entrepreneurs Reveal Their Plan for Innovation
Advice

22 Entrepreneurs Reveal Their Plan for Innovation

Innovation thrives on dynamic adaptation and creativity. The approach involves fostering a culture of experimentation, engaging customers, and embracing diverse...

16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship
Advice

16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

Niche communities disrupt entrepreneurship through specialized markets and targeted consumer bases. Entrepreneurs engage these communities via social media, creating tailored...

14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business
Advice

14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

In an era where environmental consciousness and ethical practices are taking center stage, the integration of sustainability into business operations...

10 Entrepreneurs Explain How They Use Their Blog for Business
Advice

10 Entrepreneurs Explain How They Use Their Blog for Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating...

Next Post
Conveniences For Small-Business Owners

Conveniences For Small-Business Owners

Trouble Hiring? SMEs Spend 100 Hours a Year Attempting to Recruit Staff

Do You Have What It Takes to Be A Business Owner?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join CBNation Buzz

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

Welcome to CBNation Welcome to CBNation powered by Blue16 Media (Web Design & SEO). We are a B2B brand that is exists to help over 1M business owners succeed. Our philosophy and foundation is based on resources, visibility & connections (Visibility + Resources x Connections = Success). We are focused on being the #1 business resource for CEOs, entrepreneurs and business owners.

We hope you enjoy this site, and please let us know if we can be of any help!

Please note in the sake of transparency our sites do contain affiliate links that pay us a small commission at no extra cost to you. Read our Affiliate Disclaimer.
CBNation Library
CEO Hacks
I AM CEO Volume 3

RSS Our Latest CBNation Content:

  • IAM1944 – Author and Podcast Host Shares His Experience and Lessons on Franchising
  • IAM1943 – Marketing Consultant Helps Clients Understand and Implement the StoryBrand Framework
  • IAM1942 – Entrepreneur Revolutionizing the Vacation Rental Industry
  • IAM1941 – Podcast Host and Gym Owner Breaks Down Dating and Relationships Questions
  • IAM1940 – Founder Focuses on Helping Firms Recover Lost Revenue and Increase Cash Flow
  • IAM1939 – Biohacker Makes Solutions That Impact the Mind and Body

Our Sponsors

Subscribe

Join thousands of subscribers & be the first to get new freebies.

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

What is CBNation?

We're like a Global Business Chamber but with content...
LOTS OF IT

CBNation includes a library of blogs, podcasts, videos and more helping CEOs, entrepreneurs and business owners level up

CBNation is a community of niche sites for CEOs, entrepreneurs and business owners through blogs, podcasts and video content. Started in much the same way as most small businesses, CBNation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice.

CBNation curates content and provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

+ Mission: Increasing the success rate of CEOs, entrepreneurs and business owners.

+ Vision: The media of choice for CEOs, entrepreneurs and business owners.

+ Philosophy: We love CEOs, entrepreneurs and business owners and everything we do is driven by that. We highlight, capture and support entrepreneurship and start-ups through our niche blog sites.

Visit CBNation

RSS Our Latest Content:

  • IAM1944 – Author and Podcast Host Shares His Experience and Lessons on Franchising
  • IAM1943 – Marketing Consultant Helps Clients Understand and Implement the StoryBrand Framework
  • IAM1942 – Entrepreneur Revolutionizing the Vacation Rental Industry
  • IAM1941 – Podcast Host and Gym Owner Breaks Down Dating and Relationships Questions
  • IAM1940 – Founder Focuses on Helping Firms Recover Lost Revenue and Increase Cash Flow
  • IAM1939 – Biohacker Makes Solutions That Impact the Mind and Body
  • IAM1938 – Wellness Coach Helps Clients Struggling with Emotional Eating
  • Best-selling Author Helps Build Great Leadership Teams
  • Leadership Coach Helps Teams Learn, Adapt, and Transform
  • IAM1937 – Founder Helps People Build Legacy Wealth through Real Estate Investing

©2023 CBNation | Powered by CEO Blog Nation & Blue16 Media | Terms of Service | Privacy Policy | Affiliate Disclaimer | Website Support Services

No Result
View All Result
  • Advice
  • Productivity
  • Answers
  • Marketing
  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
 Share This
 Facebook