• SHOP
  • SITES
  • NEWSLETTER
  • CEO HACKS
  • GLOBAL SEARCH
  • WEB SUPPORT
  • CONTACT
Rescue a CEO
  • Advice
    22 Entrepreneurs Reveal Their Plan for Innovation

    22 Entrepreneurs Reveal Their Plan for Innovation

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

  • Productivity
    20 Entrepreneurs Describe Their Morning Routine

    20 Entrepreneurs Describe Their Morning Routine

    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

  • Answers
    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

  • Marketing
    4 Entrepreneurs Explain How They Use Their Podcast for Business

    4 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
  • Advice
    22 Entrepreneurs Reveal Their Plan for Innovation

    22 Entrepreneurs Reveal Their Plan for Innovation

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    10 Entrepreneurs Explain How They Use Their Blog for Business

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    20 Entrepreneurs Reveal The Best Way to Learn Leadership

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    18 Entrepreneurs Share Some of The Best Leadership CEO Hacks and Resources

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    8 Entrepreneurs and Business Owners Explain How Coaching Has Affected Their Leadership Style

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    16 Entrepreneurs Reveal How They Market Their Business During the Slower Months

    21 Entrepreneurs Share Advice on Building a Team

    30 Entrepreneurs Share Advice on Building a Team

  • Productivity
    20 Entrepreneurs Describe Their Morning Routine

    20 Entrepreneurs Describe Their Morning Routine

    16 Entrepreneurs Share How They Focus

    16 Entrepreneurs Share How They Focus

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Get Out of One’s Comfort Zone

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Explain the Best Ways to Encourage a Team to be Disruptive

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    30 Entrepreneurs Share Their Thoughts on The Future Impact of Coworking

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    29 Entrepreneurs Explain Why They Have OR Don’t Have A Virtual Assistant

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    30 Entrepreneurs Explain How They Maintain Balance as CEOs

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    25 Entrepreneurs Explain The Best Ways to Get Out of One’s Comfort Zone

    Teaching an Old Dog New Tricks – How Working From Home is Cultivating a Creativity Revolution

    Becoming Productive: Finding Your Balance

  • Answers
    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    7 Entrepreneurs Share Their Thoughts on Some of the Most Innovative Brands

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    3 Entrepreneurs and Business Owners Share Their Operations Plan

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    17 Entrepreneurs Explain How They Keep Track of Their Numbers

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Retain Top Talent

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share How the Workplace Has Changed

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share What They Had to Pivot and Shift Within Their Business During the Digital Migration

    30 Entrepreneurs Share How They Stop Burnout from Happening

    30 Entrepreneurs Share How They Stop Burnout from Happening

  • Marketing
    4 Entrepreneurs Explain How They Use Their Podcast for Business

    4 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    23 Entrepreneurs Explain How They Use Their Blog for Business

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    25 Entrepreneurs Share Their Thoughts on SEO and Its Future

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    11 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    29 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Podcast for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

    30 Entrepreneurs Explain How They Use Their Blog for Business

  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
No Result
View All Result
Rescue a CEO
No Result
View All Result

7 Steps To Choosing A Stellar Business Name

in Advice
Reading Time: 4 mins read
7 Steps To Choosing A Stellar Business Name

Are you struggling to find the perfect name for your new business venture? You’re not alone. Choosing a business name is hard. You want it to be catchy and memorable and reflective of your business – all at the same time. While it is challenging to find the perfect name for your business, do not despair. It is possible.

The following steps will take you through an effective process for choosing a business name.

RelatedPosts

22 Entrepreneurs Reveal Their Plan for Innovation

16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

 1. Define your brand

Before you even start thinking about a brand name, it is important to have a clear definition for your brand. Consider all of the key components that your brand consists of. This is likely to include:

  • Business purpose – why does the business exist and what does it intend to achieve?
  • Products and services – what products and services does the business provide?
  • Origin story – how was the business created? Is there a story behind its origin?
  • Value proposition – what can this business offer clients? Why would consumers choose this business over a competitor?

All of these details are important because you want your business name to reflect your brand. It is difficult to determine whether or not potential names align with your brand if you do not have a clear understanding of what your brand is.

 2. Understand your naming criteria

What do you want your business name to convey? How do you want it to express this message? Would you like your name to be fun and playful? Wise and educated? Intriguing and mysterious? This information can be used to create a project statement that creates clear boundaries for your business name. Essentially, these details are the non-negotiables for your creative process as your end result must reflect these elements.

 3. Brainstorm ideas

Now that you understand your brand and the parameters of your business name, it’s time to get your thinking cap on. Begin a brainstorming process where you outline potential business names. Don’t be restrictive in this task and simply let the ideas flow. Even if you don’t have a fully formed business name, write it down as it may trigger a thought later on. The main aim is to generate creativity and see what you can come up with.

See also  Getting Your Teen Started with Entrepreneurship

 4. Seek help if needed

If you get stuck, don’t let yourself keep going around in circles. This is pointless and quite frankly a waste of time. Instead, seek help! When it comes to creativity more brains are always better than one and obtaining input from others is likely to lead to a better outcome. You might choose to seek advice from trusted friends or go down the crowdsourcing path by utilizing a brand naming agency. The choice is yours but there’s no denying that seeking help will be valuable!

 5. Create a shortlist

Once you have a collection of potential business names from your own brainstorming and other sources, it’s time to create a shortlist. Take your favorite names and check them against your brand and naming criteria. Does it accurately reflect your brand? Does it meet all of your naming criteria? Eliminate the names that do not meet the requirements in both of these areas.

 6. Validate your business name

When you have landed on a shortlist of potential business names, it’s time to conduct validation tests. We recommend running your names through the following checks to confirm they will be appropriate for your business:

  • Check domains

In the modern age, it is vital to check the availability of domains before settling on a final business name. You may be completely set on a name but if your preferred domain isn’t available, you may have to consider other options.

  • Check legal risks

Always do your legal due diligence before you finalize your business name. You don’t want to face any trademark problems or other legal issues down the track. While you legally require a business name to operate, it is not the same thing as having a trademark. This means that multiple people can have similar business names, but if somebody has trademarked the name this is when you will experience problems. You should double-check registered business names as well as trademarks before finalizing your own business name.

  • Check name functionality
See also  Battling Engagement Woes: Strategies for Creating Data-Driven Content

Finally, make sure that your new business name works against the CARE framework.

  • Contextual – it is relevant and reflects your brand positioning
  • Appealing – it is engaging and easy to say
  • Remarkable – it is memorable and can be easily recalled by people
  • Evocative – it stands out

 7. Start using your business name

If you find a business name that checks all the boxes, the only thing left is to start using it! Create branding materials, add it to your socials and finalize your website. Sometimes the name is the hardest part, but once you’ve chosen one you can move forward with the rest of your business preparations.

There’s no denying that finding the perfect name for your business. It takes time and serious considerations, but with these steps, you’ll be well on your way to establishing a successful, memorable brand!

 

Guest post courtesy of Grant Polachek

Tags: business nameschoosing a business namenaming a business
Previous Post

Most Popular Examples of Top Companies That Failed Business Strategy

Next Post

How Technology Is Boosting Startups In These 5 Industries

Related Posts

22 Entrepreneurs Reveal Their Plan for Innovation
Advice

22 Entrepreneurs Reveal Their Plan for Innovation

Innovation thrives on dynamic adaptation and creativity. The approach involves fostering a culture of experimentation, engaging customers, and embracing diverse...

16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship
Advice

16 Entrepreneurs Share How Niche Communities Have Disrupted Entrepreneurship

Niche communities disrupt entrepreneurship through specialized markets and targeted consumer bases. Entrepreneurs engage these communities via social media, creating tailored...

14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business
Advice

14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business

In an era where environmental consciousness and ethical practices are taking center stage, the integration of sustainability into business operations...

10 Entrepreneurs Explain How They Use Their Blog for Business
Advice

10 Entrepreneurs Explain How They Use Their Blog for Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating...

Next Post
How Technology Is Boosting Startups In These 5 Industries

How Technology Is Boosting Startups In These 5 Industries

The End of The Great Pause and What It Means For You and Me

The End of The Great Pause and What It Means For You and Me

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join CBNation Buzz

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

Welcome to CBNation Welcome to CBNation powered by Blue16 Media (Web Design & SEO). We are a B2B brand that is exists to help over 1M business owners succeed. Our philosophy and foundation is based on resources, visibility & connections (Visibility + Resources x Connections = Success). We are focused on being the #1 business resource for CEOs, entrepreneurs and business owners.

We hope you enjoy this site, and please let us know if we can be of any help!

Please note in the sake of transparency our sites do contain affiliate links that pay us a small commission at no extra cost to you. Read our Affiliate Disclaimer.
CBNation Library
CEO Hacks
I AM CEO Volume 3

RSS Our Latest CBNation Content:

  • IAM1944 – Author and Podcast Host Shares His Experience and Lessons on Franchising
  • IAM1943 – Marketing Consultant Helps Clients Understand and Implement the StoryBrand Framework
  • IAM1942 – Entrepreneur Revolutionizing the Vacation Rental Industry
  • IAM1941 – Podcast Host and Gym Owner Breaks Down Dating and Relationships Questions
  • IAM1940 – Founder Focuses on Helping Firms Recover Lost Revenue and Increase Cash Flow
  • IAM1939 – Biohacker Makes Solutions That Impact the Mind and Body

Our Sponsors

Subscribe

Join thousands of subscribers & be the first to get new freebies.

Name(Required)
Email(Required)
This field is for validation purposes and should be left unchanged.

What is CBNation?

We're like a Global Business Chamber but with content...
LOTS OF IT

CBNation includes a library of blogs, podcasts, videos and more helping CEOs, entrepreneurs and business owners level up

CBNation is a community of niche sites for CEOs, entrepreneurs and business owners through blogs, podcasts and video content. Started in much the same way as most small businesses, CBNation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice.

CBNation curates content and provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

+ Mission: Increasing the success rate of CEOs, entrepreneurs and business owners.

+ Vision: The media of choice for CEOs, entrepreneurs and business owners.

+ Philosophy: We love CEOs, entrepreneurs and business owners and everything we do is driven by that. We highlight, capture and support entrepreneurship and start-ups through our niche blog sites.

Visit CBNation

RSS Our Latest Content:

  • IAM1944 – Author and Podcast Host Shares His Experience and Lessons on Franchising
  • IAM1943 – Marketing Consultant Helps Clients Understand and Implement the StoryBrand Framework
  • IAM1942 – Entrepreneur Revolutionizing the Vacation Rental Industry
  • IAM1941 – Podcast Host and Gym Owner Breaks Down Dating and Relationships Questions
  • IAM1940 – Founder Focuses on Helping Firms Recover Lost Revenue and Increase Cash Flow
  • IAM1939 – Biohacker Makes Solutions That Impact the Mind and Body
  • IAM1938 – Wellness Coach Helps Clients Struggling with Emotional Eating
  • Best-selling Author Helps Build Great Leadership Teams
  • Leadership Coach Helps Teams Learn, Adapt, and Transform
  • IAM1937 – Founder Helps People Build Legacy Wealth through Real Estate Investing

©2023 CBNation | Powered by CEO Blog Nation & Blue16 Media | Terms of Service | Privacy Policy | Affiliate Disclaimer | Website Support Services

No Result
View All Result
  • Advice
  • Productivity
  • Answers
  • Marketing
  • Blog
  • MORE
    • START
    • FAQ
    • NEWSLETTER
    • HACKS
    • ABOUT
    • SITES
    • GUEST POSTS
    • WEBSITE SUPPORT SERVICES
  • Community
    • FREE CBNation Buzz Newsletter
    • Premium CEO Hack Buzz Newsletter
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
 Share This
 Facebook