The unrivaled outbreak of COVID'19 flipped all our lives upside down. From maintaining social distancing to wearing masks and continually sanitizing our hands, the pandemic changed our lives. People all over the world are leading a life without outdoors. The pandemic outbreak holed up a massive chunk of people in their homes. In short, the COVID'19 made people stay at home to safeguard their lives.
People all over the world are facing tough times. During this challenging situation, even brands and businesses struggle to survive on social media platforms. It is because the COVID'19 has entirely altered the people's way of utilizing social media platforms.
Though there are many changes, there are plenty of opportunities for online businesses and social media marketing activities. In this article, we will see some social media marketing tactics that businesses can leverage at the times of COVID'19. These tactics will be helpful to enhance your conversion rates and engagement with the audience.
Firstly, let's get to know why social media platforms are essential for marketing during COVID'19.
Why Is Social Media Crucial During COVID'19?
Social media has become an integral part of our daily routine. Currently, during the COVID situation, people are getting addicted to social media platforms. Some cannot live without social media networks. People have no other option than using social media to stay entertained during tough times.
Here, let's look at some stats showing how social media has become essential during COVID'19.
- According to a study, more than half of the world's people are using social media now. Based on another review, 51% of the world population is utilizing social media platforms.
- A study shows that the average social media user has become a member of 9 different social media platforms.
- According to a survey, 2.6 million people use Facebook, and 2 billion people utilize Whatsapp now.
These are some of the stats that exhibit how social media has become an engaging medium for people worldwide. It is the right time for marketers to leverage social media platforms to strengthen their relationships with existing and new customers. More than ever, now, marketers need to utilize social media to reach their audience.
Whether you are exploring or experienced in the social media world, you will have to follow the below tactics to amplify your social media presence during COVID'19.
What Are The Essential Tactics That Brands Need To Consider During COVID'19?
- Understand Your Audience
Knowing your target audience is crucial during times of crisis like COVID'19. You will need to have an understanding of the people whom you are trying to reach. If you are a marketing expert, you might skip this step because you will already know your audience. But do you know how they are in the current situation? Is there an additional opportunity that could help you to increase your visibility? It doesn't matter if you are new or experienced. All you want to do is to refamiliarize yourself with your target audience. You will need to analyze your target audience's age, location, gender, interests, and income level. You can check in with influencers with the same target audience to understand more about your target audience. After identifying your target audience, you will need to figure out the ways to reach them. Check out the ways that would be capable of connecting with your audience and enhancing your product sales. This in-depth understanding of your audience is essential for your business and brand's success on social media.
- Avoid Being Opportunistic
Social media has become a vital part of our everyday lives. It acts as a connection tool for people around the world. It is not the right time to perform promotional activities with your target audience as a brand or business. Instead, you can utilize social media platforms to help your audiences. You might think, isn't it essential to endorse your brand products and services. You will need to offer value to your potential customers rather than only promoting your brand products and services. You can try out the ways to attract your audience as well as boost your products and services. Generate more useful content for your audience to build your brand's visibility in this present pandemic situation.
- Stay Consistent
Consistency helps you to build loyalty and trust with your audience. In this pandemic outbreak, you will need to stay consistent with the content you post and your timings. Note that your target market is watching your brand's content with keen interest. Firstly, analyze the outcome of your published content and measure the results of it. You will get to know if your audience likes it or not. If the audience is showing interest in your content, you can keep up with the same content creation strategy; you will need to buckle up to reach your target market. It would be best if you also learned to be consistent in re-strategizing your social media strategy according to the user's behavior.
- Explore Spanking New Things
If you want to try out Instagram Stories as it resonates with your audience, it is the right time to jump into it. Try to explore new innovative things to reach your customers. Doing so builds curiosity in them, and they will tend to start following your brand on social media. You can try generating different kinds of content, start posting frequently, and leverage more engaging methods to connect with the target market. It builds a reliable relationship with your customer. No matter what you are going to try, it is the right time to explore new and innovative ways to reach your audience. It will lead you to leverage new opportunities that will set the stage for your better engagement now and also in the future. Though the new and innovative methods will not help you instantly increase your conversion rates, it will help you shine out on social media.
- Bond Emotionally With Your Audience
It is always essential to build an emotional connection with your audience to earn a place in their hearts. You will need to make yourself memorable that will tend them to follow your brand during the crisis. You will need to stay active on social media platforms like Facebook, Twitter, and Instagram. Generate the hashtag challenges to build a connection with your audience and involve them in creating more user-generated content. You can also share footage behind the scenes to show more exclusivity to your viewers. Try to make the exclusive content relevant to the present crisis so that it reaches more audiences. Brands and businesses that are engaging to the audience at present will earn their place in social media.
Though we are physically separated yet, we can stay connected through social media. For the first time in history, the world is facing a pandemic outbreak on this scale. Businesses struggling in the present pandemic outbreak can utilize the powerful social media tool to publish their daily updates and reach their audience. We hope you realized how to stay at the top of the social media game during this COVID'19. Leverage the above strategies to skyrocket success on social media and strengthen your business ROI.
Claire Divas is a US-based freelance content writer and long-time reader about new Digital Marketing trends to learn new things. She loves to work in WordPress and focuses on her writing skills. She is also experienced in content marketing to make a qualified SEO. She is a Trollishly social media blogger.