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How to Market your next Corporate Event

No matter how incredible and memorable your next corporate event is set to be, all your efforts and work will be for nothing if you aren’t able to promote it in the right way. Marketing events is about preparation but it’s also about knowing who your intended audience is and how you can best reach them. Below, I’ve set out ...

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5 Reasons People Don’t Convert After Your Free Trial – And How To Change That

The free trial is the first step of the conversion process. You get people to your landing page, you get people to download your free trial, and then you get them to become paid users. Your free trial is the best chance to seal the deal. They were interested enough to try it out, and they need to get impressed ...

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How Chatbot Based Apps Can Help to Grow Businesses?

It certainly isn’t the first time you came across the term, “Chatbots,” right? Perhaps, most of us have already heard of it many times before. In fact, app developers from all over the world have been persistently experimenting with Chatbots and trying to find many innovative ways to incorporate Chatbots in the business nowadays for bringing about a huge improvement ...

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How Safe Is Your Small Business? Here Are Five Ways to Prevent Digital Disasters

Cybersecurity is a back-burner thought for many small and medium-sized businesses, especially for those with limited resources. However, for the 71% of small businesses that have websites, it is important to prevent the worst from happening – before it’s too late.   The Dark Side of the World Wide Web While the internet allows small business owners, like yourself, to ...

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22 Entrepreneurs Share Their Best Marketing Tips

One of the toughest challenges an entrepreneur faces is marketing. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to crack. We asked ...

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Why the Startup Journey is More Important Than the Destination

I never expected to be an entrepreneur. My first business, the mobile user interface (UI) company The Astonishing Tribe (TAT), was set up by six friends who wanted to work with something we loved and learn from our own mistakes rather than from others’. I am not even sure that it actually felt like a startup. TAT became a completely ...

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What To Do After A Data Breach – A Guide For Business Owners

Data breaches are an everyday thing. In the US alone, more than 34,000 cybersecurity incidents happen daily, and small-to-medium sized businesses are on the receiving end in 62% of the cases. Make no mistake: Prevention is still better than cure. But if the statistics above are any indication, businesses of all sizes must also have a response plan ready in ...

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13 Entrepreneurs Explain How They Use The Book They Wrote For Business

Besides personal branding, a book can be a great asset to your business. It can be used to generate income and improve the credibility of your business in its area of specialty. Authors attest to many other benefits of writing their books and the greatest of them is that you do the work once but the advantages follow many years ...

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Establish Good Team Communication with these 4 Leadership Tips

Being an effective leader requires superior communication skills. Using these skills, you are able to help your team members stay on task and maximize their success. However, good communication doesn’t always come naturally. To improve your communications skills and the overall effectiveness of your leadership, follow these four tips.   1. Plan for efficient communication Communication should not waste your ...

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4 Ways Senior Managers Can Ensure Timely Product Delivery

A career as a senior manager can be enriching, interesting and productive. It can be busy and chaotic too. Senior managers have to keep track of so many different things. They have to keep track of prompt delivery of products as well. If you’re a senior manager who wants to stay on top of all product delivery matters, you can ...

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