Creating high-quality, relevant content paired with strong on-page SEO has been one of the the most effective strategies for boosting Google rankings. We asked entrepreneurs and business owners about the SEO strategies that have been most effective in boosting their website’s Google search rankings, and why they believe it worked, and here are the responses.
29 most effective SEO strategies in boosting a website’s Google search rankings
Focusing on valuable content and strategic on-page optimization aligns closely with search intent, improves user engagement, and naturally attracts backlinks, all of which strengthen a site's authority and visibility. This approach ensures both users and search engines clearly understand the site's purpose.
1. Robust keyword research
Robust keyword research has been the most effective SEO strategy for boosting our Google search rankings. By consistently publishing insightful blog posts and product guides, we've kept our audience engaged. Additionally, investing time in thorough keyword research allowed us to understand what our target audience is searching for, resulting in content that aligns with their needs. Backlink building from reputable fitness blogs and sites has further enhanced our domain authority, reinforcing our site's credibility in the eyes of search engines.
Thanks to Arlo Davis, Vanswe Fitness!
2. Writing valuable, informative blog posts
The SEO strategy that has been most effective for boosting my website’s Google search rankings has been focusing on writing valuable, informative blog posts that address common questions or concerns within my industry. By conducting keyword research, I identified topics that potential clients frequently search for. This approach not only improved my site's relevancy for targeted search queries but also positioned my website as a trusted resource, leading to higher engagement and more organic traffic. Also, publishing consistently helped build authority over time.
Thanks to Kristie Tse, Uncover Mental Health Counseling!
3. Long-tail keywords
As the CEO of Promax, I've found that focusing on long-tail keywords has been instrumental in boosting our Google search rankings. This approach targets niche queries that reflect our specific services in pogo pin manufacturing. Implementing long-tail keywords allowed us to capture traffic that was actively looking for our specialized products, resulting in higher engagement and conversion rates. This strategy effectively reduced competition and positioned Promax prominently in search engine results.
Thanks to Ant Liang, Promax!
4. Building high-quality backlinks
One of the most effective strategies for improving our Google rankings has been the practice of building high-quality backlinks. We specialize in creating content that shows value and worthiness for sharing, and that attracts links from authority sites naturally. By paying attention to content that provides real value to visitors and really fosters relationships with other websites, we have managed to create a higher domain authority and add an additional notch in our belt for Google ranking. What worked for us in this method is that backlinks from reputable sources show Google that our site is worthy of being trusted and pertinent.
Thanks to Deepak Shukla, Pearl Lemon!
5. Bottom-up SEO strategy
What’s worked best for us at Blooming Artificial is a bottom-up SEO strategy focused on creating genuinely useful content. We’ll often look for gaps in competitors’ strategies, such as any topical areas they’re overlooking, and build blog-style informational pieces around those, using tools like AlsoAsked to guide us based on what real people are searching for. We can then guide that traffic using smart internal linking and A/B testing to ‘funnel' users from our informational content to commercial pages. On top of that, a strong digital PR push – getting featured in publications.
Thanks to Alick Burnett, Blooming Artificial!
6. Restructuring content
One strategy that has drastically improved our SEO ranking is restructuring our content so it's experience-based. Instead of using vague language or keeping things impersonal, we use “I” and “We” when discussing topics on our blog, particularly around product overviews. We've found that sharing our personal experiences satisfies the Experience and Expertise criteria in Google‘s E-E-A-T and makes our content more relatable to readers. Since making this change, we've seen some of our posts that were ranked 15 in Google shoot to the number 2 spot.
Thanks to Syed Balkhi, WPBeginner.com!
7. Creating hyper-local content
The most effective SEO strategy for our business has been creating hyper-local content that solves specific regional problems. When we shifted from generic “window installation” articles to pieces like “Hurricane Window Requirements in New Orleans: Codes Explained” and “Why Biloxi Homeowners Are Switching to Impact-Resistant Doors,” we grew our organic traffic by 75% in the past 12 months. We are also sure to add tables, links to authoritative sources, and our images to provide more value to our users and authority in the space.
Thanks to Craig Ricks, Acadian Windows and Siding!
8. Optimize for local SEO to reach clients
Optimizing our website for local SEO has helped us compete with even bigger players in the industry and grow our client base across the U.S. Targeting local, long-tail keywords has helped our business show up in search engine page rankings for location-specific terms, directing high-quality traffic to our website and generating relevant leads for us across a variety of locations. I recommend creating dedicated service area pages showing which cities you operate in and what makes your products, services, or operations there unique to that audience.
Thanks to Thomas Samuels, Cardinal Expo!
9. Authority-driven content
Instead of begging for links, we create authority-driven content that attracts them through data insights, expert commentary, and editorial relevance. When your brand becomes a source, not a seeker, you don’t just earn backlinks—you earn trust. It’s a slow-burn strategy, but it builds SEO equity that even algorithm updates can’t touch. And in Q1 of 2025, we’ve doubled down by launching a complementary Outbound PR Outreach service—proactively pitching stories and securing digital PR wins that are aligned with SEO value. It’s the combo that’s putting our clients (and us) at the top of Google’s results and the conversation.
Thanks to Alex Meyerhans, Get Me Links!
10. Serving the reader first
Since December 2024, I have published 28 blog articles focused on answering high-intent migration queries like “Bridging Visa B processing time” and “Partner visa requirements.” This SEO-led content strategy has grown our visibility to 413 ranking keywords, with 9 on the first page of Google and 30 in positions 11–20. Using tools like Ahrefs for keyword targeting and SurferSEO to optimise on-page content, we focused on clarity, relevance, and user intent while focusing on up-to-date migration information. If you’re just starting, don’t chase the algorithm—serve the reader first.
Thanks to Kris Haljak, Via Migration!
11. Getting the basics right
Maintain consistent NAP (Name, Address, Phone number). Maintain up-to-date information in important directories and registers (e.g., Dun & Bradstreet). Ensure that the Google Business verification process has been completed and upheld. Set up Google Ads, even if you do not plan to use it. Obtain Google Advertiser verification through Google Ads. SEO follows the 80:20 rule. Get the basics right, and you will increase visibility.
Thanks to Caro Kelly, The Search Engineers!
12. Two Strategies
Our most successful SEO strategy has centered around quality content that best answers the queries of the user and gaining authoritative backlinks. Content needs to be interactive, well-researched, and regularly updated so that it can remain current and relevant. Accompanying this, the generation of backlinks from other websites of authority boosts domain authority and increases visibility. Technical aspects such as site speed optimization, mobile responsiveness, and schema-marked-up data usage are also necessary.
Thanks to M. Kande Hein, SEOTA!
13. Identifying challenges and preferences of my users
One most effective strategy that has performed incredibly well for me is crafting top-notch, audience-focused material designed to meet my target market's needs. By identifying the challenges and preferences of my users, I’ve managed to create articles and guides that provide real solutions. This not only fosters credibility but also drives natural sharing and backlinks. Additionally, optimizing for niche-specific keywords has allowed me to draw in highly relevant visitors. Thoughtfully incorporating internal links has enhanced website structure and kept users exploring longer.
Thanks to Ace Zhou, TradingFXVPS!
14. Updating old blog posts
We have learned more from updating old blog posts than from writing new ones. I added new examples from our latest campaigns. I also changed the names to fit the current needs. One piece about getting new customers moved from page three to the top five in just one month after it was revised. For us, adding video summaries to our earlier blogs caused a major shift. It really made people more involved and kept them on the page longer. Google noticed the adjustments quickly; we began receiving more reliable organic search leads.
Thanks to Spencer Romenco, Growth Spurt!
15. Creating a strong local presence
As the founder of Ovadia Law Group, I've found that our most effective SEO strategy has been creating a strong local presence both online and offline that reinforces each other. Our transit campaigns covering hundreds of bus shelters and buses throughout Miami-Dade County have dramatically increased brand recognition, which in turn has boosted our online search visibility as people search for our firm by name after seeing our ads. We've also supplemented this with content on our website through news and blogging. The combination of physical advertising with targeted digital content has been transformative for our firm's growth across Florida.
Thanks to Abraham Ovadia, Ovadia Law Group!
16. Industry-specific content
At Health In Tech, our most effective SEO strategy has been creating highly relevant, industry-specific content that addresses our target audience's pain points. By focusing on keywords, we've tripled our keyword rankings from 105 in early 2024 to 334 in 2025. The key was understanding our audience personas and creating content that showcases our proprietary solutions while avoiding industry jargon. Combining this targeted content approach with technical optimizations and a consistent publishing cadence has dramatically improved our visibility.
Thanks to Tim Johnson, Health In Tech!
17. Creating quality content
My best and most effective SEO strategy is creating quality content. This builds strong topical authority. I made detailed pillar pages that tackle key industry pain points. Articles that answer specific questions back these pages. This approach worked. It shows Google that my site is a trusted resource in my niche. I've linked these pieces with precision to boost dwell time and lower bounce rates. Finding out what my audience desired was important. I then produced useful material that outperformed my rivals in meeting their needs. Compared to last year, my traffic increased by 187%.
Thanks to Dean Rotchin, Blackjet!
18. Strong link-building campaign
My best SEO strategy has been a strong link-building campaign. It focuses on building relationships through outreach. I found trusted sites in related areas. I wrote personalized pitches that offered real value. These included guest posts, expert quotes, and research backed by data. This approach gained relevant backlinks from high-authority sites. The key was persistence and personalization, no mass emails or link exchanges. I tracked each relationship in a CRM and nurtured connections over time. Our customer acquisition costs dropped by a large margin.
Thanks to Justin Crabbe, Jettly!
19. Highly specialized, location-specific content
Our most effective SEO strategy at Advantage TMS has been creating highly specialized, location-specific content that addresses the unique mental health needs of distinct audience segments. For instance, pages such as TMS therapy for military personnel with Tricare insurance have significantly increased our visibility to this underserved group. By combining educational mental health content with these local Tampa Bay area-specific keywords, we have started to see ourselves climb in Google rankings – from only 68 terms 6 months ago to over 200 today.
Thanks to Hirely Martinez, Advantage TMS!
20. Development of comparison and intent-focused content
One of the most efficient SEO strategies that our company has employed is the development of comparison and intent-focused content, like “Tool A vs. Tool B” or “Best CRM for Remote Agencies.” Such articles precisely deal with the interests of our potential customers when they are very close to making a decision. We support our claims with actual numbers, screenshots, and links to other service pages. Gradually, through this approach, we managed to list on bottom-funnel keywords, which in turn resulted in an increase in traffic and the acquisition of more qualified leads.
Thanks to Samuel Huang, Telegram Ads Agency!
21. Optimized for local intent
The game-changer was optimizing our Google Business Profile to dominate the local pack. We put serious effort into completing every field, getting consistent high-quality reviews, and posting weekly updates. Within three months, we saw a 57% increase in calls and directions requests just from local pack exposure. Google is heavily prioritizing local intent, and the algorithm is hungry for engagement signals from your GBP.
Thanks to Sasha Berson, Grow Law Firm!
22. Descriptive photo captions
Photo captions are the core of our SEO strategy. We stopped using generic labels and started writing full sentences that reflected our services. A photo of a resident with a staff member might read as a moment of medication assistance. A group activity shot could show Alzheimer’s residents participating in memory-focused art sessions. Human-centered captions helped search engines index our care services. Captions mentioning exercise routines or one-on-one transportation assistance aligned with long, specific queries. Pages that featured these captions ranked better for local and service-based searches.
Thanks to Moti Gamburd, Raya's Paradise!
23. Targeting long-tail questions before competitors do
Our most effective SEO strategy has been publishing content that answers specific, underserved questions in our niche, before competitors even spot them. We dig into customer conversations, LinkedIn comments, and Reddit threads to find the real questions our ideal clients are asking, then create detailed blog posts or videos optimized around those terms. We pair this with schema markup and internal linking to build topic clusters around each core service. We’re not chasing the crowded keywords everyone else is bidding on—we’re owning the long-tail. It’s less sexy, but more strategic.
Thanks to Peter Murphy Lewis, Strategic Pete!
24. Topic clusters around user intent
One of the most effective SEO strategies I’ve used to boost search rankings is creating long-form, intent-driven blog content supported by internal linking and topic clusters. Instead of chasing keywords in isolation, I focus on building topical authority by publishing multiple pieces around a core theme and connecting them through thoughtful internal links. This signals depth and relevance to Google, and it consistently helps my clients rank for competitive terms while improving overall crawlability and engagement.
Thanks to Vedran Markovic!
25. Through my business name
The most effective SEO tip I’ve seen is naming your business after what it does and including a local element. My business, “607 Home Buyers,” ranks number one because it includes the area code and describes the service. A name like “Buffalo’s Best Bakery” works the same way. Google recognizes the clicks and interest, boosting visibility. This creates a snowball effect—more clicks lead to more traffic and keyword ranking. It’s been a powerful strategy for me
Thanks to Ryan David, 607HomeBuyers!
26. Based on search console insights
The most effective strategy I’ve used to boost our rankings is combining search intent mapping with hands-on content optimization using Google Search Console data. I track the exact queries bringing impressions but not clicks, then update our pages with those keywords, adding relevant subheadings, FAQs, and schema to match how people search. Internal linking gaps & use anchor text from our top-performing pages to push authority to pages stuck on page two. This practical, data-driven workflow works because it’s based on what users are actually typing, not what we think they want. It turns low-hanging keywords into high-traffic opportunities without chasing trends.
Thanks to Deyan Georgiev, Toro Rank!
27. Using AI to create optimized video content
Our most successful SEO strategy has been integrating AI-driven content creation. By using AI to craft engaging, high-quality video scripts, we not only generate relevant content that aligns with search intent but also boost video SEO by optimizing video titles, descriptions, and metadata with keywords. This approach works because it leverages the power of AI to ensure content consistency, relevance, and keyword optimization, leading to improved search rankings and audience engagement.
Thanks to Jensen Wu, Topview.ai!
28. Match content with intent and build backlinks
One highly effective SEO strategy I've implemented at LeadsNavi is a robust content optimization approach. By focusing on keyword research and tailoring content to match user intent, we have significantly improved our Google search rankings.
This strategy works because it aligns with search engine algorithms that prioritize relevancy and authority. Regularly updating content and acquiring backlinks from reputable sites has further enhanced our visibility. As a digital marketing leader, I leverage advanced analytics to continuously refine our tactics, ensuring sustained growth.
Thanks to Zhixin (Ara) Zhang, LeadsNavi!
29. Leveraging detailed keyword research
The most effective SEO strategy that I have found is focusing on creating high-quality, long-form content that thoroughly answers the questions our potential customers are asking online. By leveraging detailed keyword research & staying attuned to the needs & language of our audience, we've consistently delivered engaging content that ranks highly in Google search results. I believe this approach is successful because it not only aligns with Google's preference for informative, authoritative pages but also enhances user experience by providing valuable insights that encourage longer site visits.
Thanks to Matteo Cirio, Flibco!
|