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Selling Isn’t Telling: Talk Less and Sell More

It’s true, selling is not telling. I just wrapped up another sales meeting where the sales rep did a great job of describing all the features their product has and a few high level benefits, but a true connection, moving the this opportunity to the next level was simply not made. And, that is a shame. If a customer/prospect is ...

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Email Marketing: Can email campaigns work?

In today’s market there is much debate as to whether or not email campaigns can work in generating more sales. The idea of email replacing direct snail mail as a faster, cheaper and easier way of direct marketing to your clients might be tempting. Send out one email to hundreds even thousands of prospects and sit back and await a ...

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Becoming an Entrepreneur in Latin America

Entrepreneurs today are fortunate with having a great choice of locations, both within the United States as well as in many Latin American countries where starting a business can be lucrative. While some will opt to stay in the U.S. where startup fees can range from moderate to excessive, many have overlooked ideal locations in Latin America where startup cost ...

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Document Management for Salesforce: What You Need to Know

Document management for Salesforce is becoming an imperative to operations in an array of industries. With an objective to help organizations manage their sales lifecycle with greater efficiency, Salesforce has integrated with many different document management platforms for the betterment of the paperless office and the sales cycles its solution facilitates. The interplay between document management and CRM can sometimes ...

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Top 4 Best Web Development Framework For A Service Site

In the area of web development, PHP web frameworks have their own ecosystem. Building web applications and websites of all complexity and sizes is made possible by PHP frameworks. A large percentage of websites around the world are built using PHP code showing the popularity of PHP language among web developers. But developing websites from scratch using raw PHP code ...

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The Importance of Choosing the Right Domain Name

The Ancient Romans used to have a proverb which claimed that one’s destiny could be seen through their name (“Nomen est omen”). Given that a company’s name has such a large impact on its overall marketing, this proverb isn’t that far from the truth in the context of the modern business world. However, nowadays the choice of the right company ...

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7 Crucial Strategies To Retain Your Key Accounts in A Competitive Market

In CSO Insights’ 2016 Sales Enablement Optimization Study, it was found that more than 10 percent of companies do not carry out any strategic account planning, while a further 24.8 percent said this was left up to each sales person. Yet, formal account planning strategies have been shown to improve business results. However, adopting a clear strategy for managing key accounts ...

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Why Contributions To Social Causes Become High Return Investments For Companies

Much goes into the planning of a successful business venture. Both established business owners and aspiring entrepreneurs have spent countless hours in preparations to produce the perfect business plan. Business descriptions, sales and marketing plans, cash flow projections have all been analyzed to the most minute of details. But what many of these gifted business minds fail to incorporate into ...

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The​ ​CEO’s​ ​Guide​ ​To​ ​Marketing​ ​On​ ​Reddit

With more than 542 million monthly visitors, Reddit is by far one of the most popular websites on the planet. Given the thousands of niche subreddits that exist for almost every conceivable category, it is also a fantastic platform for marketers and business owners to reach out to their target audience. But marketing on Reddit can be a tricky process. ...

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5 Things to Consider When Registering a Domain Name for your Startup

  When Steve Jobs registered Apple.com back in February 1987, it was just a website name for his new business. 30 years later, Apple’s only connect with its global fan base is through this very website since Apple has no active presence on social media. Some of the other brands that had their domain name registered back in the 80s ...

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