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Reaching More Customers With Video Marketing

YouTube, Vimeo, DailyMotion, and many other video streaming sites have something in common: they are all used as platforms for marketing, and often very successfully. Why does video marketing work so well? It engages more than one of the senses and, like all other advertising, appeals to the viewer’s ethical, emotional, or logical self. It allows the viewer to see ...

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A Leadership Tactic Even the Greats Forget About

These days, many business owners are interested in making their companies as successful as possible. In many cases, they implement strategies that are geared towards things like optimizing conversion, decreasing office tension, and extending the company’s sphere of influence and authority. While these types of techniques are great, there is one particularly effective strategy that corporate leaders tend to overlook: ...

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Increasing Efficiency While Motivating Your Employees

If you own or run a business, you might want to learn how to make your employees more efficient without having them lose moral. There are several different ways that employers are able to create efficiencies in the workplace, but most of them create a sense of animosity between management and employees. Here are a few ways to increase efficiency ...

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15 Entrepreneurs Explain How They Use Their Blog For Business

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what their eating for lunch or their next celebrity crush. Blogging is big business for entrepreneurs and business owners. CEO Blog Nation recently launched a blogging community and we regularly blog for entrepreneurs and business owners and there are numerous reasons to blog. Rescue a CEO asked some ...

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How the Client / Agency Relationship Should Look

Some companies buy into the myth that successful PR can happen by accident, by magic or inside a vacuum. I’m here to tell you just how untrue that myth is. As positioning agents, we want to make our clients’ stories the very best they can be. We want to have their brands heard and seen and used by as many ...

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Reaching a Global Market Through Content Marketing

Even though content marketing trends seem to change overnight, the goal of reaching your target audience generally stays the same. Brands that want to reach a global audience need to continually engage and inform. It can take a lot to make your content stand out from the crowd. Here’s how the pros do it. Tap Into Major Sporting Events It ...

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The Entrepreneur’s Achilles Heel

Entrepreneurs are problem solvers. Arguably, that’s why they started their company. They saw a problem, looked for a fix, and, when none was found, they said: “Somebody ought to do that”. I strongly believe that every person’s strongest trait is also their greatest weakness. In the case of the entrepreneur, that same problem-solving spirit can be the cause of their ...

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Ever Green Tools That Don’t Fit Into Your Quarter

Quarterly views are not always the best way to look at the effectiveness of a campaign. If your looking to build quick results on quick results, you might end up with less in the end (or might not be building on yourself). There are some ever-green building tools that are ignored because they don’t offer quarterly boosts, they offer building ...

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3 Virtues of Bootstrapping a Lifestyle Brand in the Age of Kickstarter

A year prior to the launch of Aulta, my business partners and I had a decision to make. We had identified a clear space in the market for a direct to customer watch brand built around surf lifestyle and had a deep understanding of our target demographic. The three of us came from distinctly different, but complementary, business backgrounds bound ...

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15 Entrepreneurs Offer Their Best Leadership Tips

To be an entrepreneurs and business owner, you have to understand leadership and be excellent at it. There are numerous qualities that make up successful leaders including being strong, visionary, reliable, audacity, empowering, positive, motivating, decisive and confident. While recruiting, hiring and finding talented people is important, it is just as important to manage and lead employees. Here are some tips to ...

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