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Employee Engagement: Leadership Tips for Modern Managers

If you’ve long-endeavored to serve in a leadership capacity, but now you find yourself there and are having difficulty connecting with your subordinates, you might wonder if your desire was misplaced. The good news is, though, that nearly anyone can be an effective manager, so long as they understand how to properly connect with and engage their employees. Here are ...

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6 Advantages of Using WordPress for Your Business Website

Like all entrepreneurs who want to stand out from the crowd, you are always on the looking out for ways to enhance the visibility of the business website. After all, it is a vital instrument that helps you to increase your bottom-line revenues. That is the reason why it is essential for you to implement effective search engine optimization techniques ...

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Low-Cost Promotional Tactics That Small Businesses Can Use

Since the start of formal market systems, promotion and branding have always been among the top priorities of the companies. Moreover, quite naturally, big and established businesses could afford better advertising. This trend, however, has reversed in recent times. With the provision of modern media and televisions, startups are also betting their odds in the market by giving their best ...

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10 Typical Errors of Corporate Sites

Flash screensavers on the first page of the site Flash screensavers on the first page of the site, probably the most dangerous mistake of corporate sites. Firstly – the page with the splash screen is loaded for a long time. Nevertheless, I want to remind you in most cases corporate websites are created for commercial purposes. Secondly – the pages ...

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22 Entrepreneurs Explain How They Maintain Work/Life Balance

Entrepreneurs and business owners wear a ton of hats. It might be providing customer service; it might be hiring employees or motivating staff. Perhaps it is pitching to a new client or simply mopping the floors. It is easy for entrepreneurs to overextend themselves or spend too much time on marketing and advertising when they should be focused on maintaining ...

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16 Entrepreneurs Share Their Favorite PR Tips

One of the toughest challenges an entrepreneur faces is marketing and public relations. You can have a great idea and you can have a great product; but if you can’t effectively market your idea, you’ll never be as successful as you were meant to be. With so many other competing entrepreneurs and ideas, marketing can be a tough nut to ...

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Why You Need Healthy Boundaries and How to Build Them

Being an empath is something you like about yourself? You should like it! You’re able to show compassion and you deeply care about other people. You practically feel other people’s feelings as your own. When they are worried, you’re worried. When they need help, you’re the first one to offer everything you have to give. But is that an entirely ...

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6 Ways Blockchain Technology can Impact your Small Business

A misconception of the blockchain is that it is solely used for the creation and exchange of cryptocurrency. However, small businesses can leverage blockchain technology to positively impact their bottom line. Let’s take a closer look at what blockchain is, and at six ways it can benefit small businesses.   What is the Blockchain? The blockchain is a decentralized ledger ...

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7 Effective Strategies Used By Marketing Agencies to Drive Sales

In the past, marketing agencies relied on a few basic channels, such as billboards, direct mail and cold calling, to drive sales. Thanks to the internet, however, these agencies have access to a broader range of channels to help clients succeed. Here are seven effective strategies used by marketing agencies to drive sales.   1) SEO Search engine optimization (SEO) ...

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Website Protection: 7 Tips from Hackers You Need To Try Right Now

This Steve Jobs quote might motivate computer programmers to join the hacker club, More importantly, it forces cyber-security professionals to think like a hacker and develop a hacker mentality in order to neutralize their attacks. Unfortunately, hackers are always one step ahead of this cat and mouse race which is why we regularly get to hear the news about security ...

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