If you would like to market your business so that you can reach a wide audience, then you need to take a look at the different options that are available to you. One of the best ways that you can connect with your target market is to use the different ways that people use to communicate with each other like regular mail, the telephone, SMS services, and other important methods.
1) Creating a Website
These days, for a company to remain competent, it should at least have its own website. A website these days is important because not only is it a useful tool to get more customers, it is also a way for your current customers to get news about the latest offers that your company has. If you have not made a website for your company yet, then it is about time that you do.
2) Telephone Marketing
This is probably one of the oldest forms of marketing that is still being used these days, albeit less frequently. With this method, you make use of a team of phone operators who will then call up people and try to convince them to sign up for their service or buy their products. This method was widely used in the years when the internet was still in its infancy, and the primary means of communications used by people was still the trusty landline telephone.
3) Sending Brochures via Mail
Although people rarely use regular postal services these days to communicate with each other, it is still an effective way of marketing your business. If you can get a list of marketable leads, then you should spend some money and send them a couple of your brochures. The cost of sending brochures via regular mail service is actually pretty cost-effective since you will only be charged a couple of cents for each parcel, which is pretty affordable even if you only have a small business.
4) E-mail Marketing
Just like marketing using the regular postal service, you can also use e-mail as a means of marketing. The procedure is pretty much the same as sending brochures, but instead of brochures made from paper, you will be sending PDF files or links pointing towards your company's website so that the people will know more about your company and the products or services that you offer. Using email is even better than regular post, mainly because it will not cost you a cent to send an email, and it is also a lot easier to send bulk amounts of emails as compared with regular brochures.
5) Social Networks
Social media has become so popular these days that it is estimated that if you count every person that has an account in any social networking website, the total number would be larger than twice the population of China. To use social networking as a marketing tool, you just need to make an account for your business, and ask your friends and family to share it with their friends; using social media networks theoretically means that you have access to hundreds of thousands of people.
6) SMS Marketing
These days, everyone has at least one cell phone that they use every day; and more than making calls, people usually use their mobile phones' SMS services to reach out to each other. And because people are using text messages as a major means of communicating with each other, it has also become a marketing tool as well. Even when people see that they have a new message that came from an unlisted number, they will still read it; or at least take a glance at the contents.
This is John Moore, a guest blogger contributor for Bulk SMS Sender – SMS Message Sender.
Photo Credit: John Moore