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Tag Archives: marketing

5 Tips For Growing Your Audience

As a business owner, one of the most important aspects of running a successful business is growing your customer base. There are many different things that a business owner can do in order to grow their customer base. However, many small companies do not have a lot of capital to use for marketing. Here are five tips for growing your ...

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The Benefits of Marketing Automation: Why Small Businesses Should Invest in One

Companies that rely on buying, selling, and promoting goods to profit need to have a good understanding of what people need and want. In today’s society, many people have become so used to living a fast-paced lifestyle that, whenever they purchase products, items or a certain service they want it done through a hassle-free and speedy process. With that much ...

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5 Ways to Make Your Business Stand out From the Crowd

Regardless of your political views, everyone will agree that there is no better example of the need to stand out from the crowd than the current slate of Republican presidential contenders.  With seventeen (at last count) individuals vying for the nomination of their party, there is a compelling reason for one candidate to stand out. You Must Stand Out It’s ...

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How to Plan a Successful Launch Event in a New Market

For most tech startups, success increases with each new market launch. One example is Uber’s intense series of city-by-city launches, which quickly catapulted the company from a small San Fran car service to a $40 billion company that operates in 58 countries and 300 cities worldwide. Launching a business in a new market takes a lot of research, planning and marketing, but nothing ...

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Art Book Printing for Effective Promotion

If you have started a business, you probably already know how difficult it is to get your brand out in the open, and increase awareness. The general public simply does not know or care about new businesses unless an effective promotion strategy is adopted. Nowadays, promotional items are being considered to be the most effective methods of getting your brand ...

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Experiential Errors: The Biggest Marketing Mistakes

When it comes to the world of marketing, businesses are constantly striving to stay ahead of the competition. As the industry moves away from traditional promotional tactics and experiential marketing strategies continue to grow in popularity, guaranteeing you get the most out of your event is essential. From preparation to execution to follow up, every aspect of your event has ...

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A Philosophy, a Dream, and a Creative Agency: iLoveGoldie & iNexxus

Francesca Abony had an idea she wanted to share with the world: an idea as simple as recycling, and as practical as reusing; especially when applied to the fashion industry. Francesca’s mission was to promote the eco-friendly lifestyle as she believed that everyone can afford it, if only they knew where they could find a store or a restaurant with ...

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Why You Need To Ditch the Elevator Pitch

Entrepreneurs are masters of the elevator pitch. From the moment a business idea hatches, to the creation of an actual plan, we love to condense a major concept into a bite-sized morsel. That sound bite is then tossed around at networking events, casual encounters or anywhere else we feel a sense of urgency to get our message across. I’m not ...

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5 Tips for Growing Your Business Through Marketing

Marketing, or promoting your business, is an ever-evolving and growing need for all business owners. Without marketing, your business will most likely fail or fade away. Yet, marketing is one of the biggest challenges for businesses, small and large. How can businesses, especially small businesses who have limited budgets, actively market their business? Marketing comes in many forms and budgets. ...

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The Importance of Hiring Franchise Consultants in 2015

When building a franchise organization, there is a transition process that takes place within the management ranks of the business. As a franchise organization matures, say with 60 or more units, depending on the business, there will be a portion of the management team that is devoted specifically to the management of the franchisees. People and positions that are entirely ...

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