How Video Training Can Create Long Lasting Customers

In today’s economy, strong customer relationships drive growth, sales, and sustainability. The greatest factor that contributes to the success of a business is customer retention. Each time a company loses a customer to a competitor, the bottom-line is affected. It is vital to understand that customer retention is a multi-faceted challenge and ensuring that there is enough training is a great way to start. As much as there are many ways to deliver training to customers including live classes, interactive software, and self-study workbooks, nothing can beat video training. Here is why:

Visual Medium

It is never interesting for a customer to read through a 100-page manual. Rather, a short video that addresses the same information has a greater impact. Consumers prefer to see a concept on video rather than try to imagine the concept after reading. Video in itself is visual, and it tends to be more engaging than any other format. The sales team in almost every company is always trying to convince new clients that their company offers the best services or products than the competitors. Unfortunately, all other companies make the same claim.

With video training, it is more powerful to showcase customer testimonials. There should be several videos of different customers reviewing the products or the services provided. Successful businesses have videos attached to their home pages or links embedded in emails. Given that video usage is growing, companies cannot neglect video as a visual medium for marketing. Business can create and share content with their consumers through videos in a way that plain text can never match. Understand that consumers love videos because there is always little or no time to go through lengthy product descriptions.


There is unrivalled flexibility in the way video delivers information. That can be used as a video file on a PC, a DVD with interactive features or online on the company’s website. It is, in fact, a great way to introduce new products or subtitle services through video presentations. It is also necessary to have technical training on video.

Just picture a customer calling your office describing a technical hitch they are facing with a product they purchased from you and you send them a video demonstrating how to troubleshoot and fix the problem. Wouldn’t that be easier than sending a 1000 word manual as a solution? If there is valuable training needed by customers, it is important to ensure there are video classes available. That will mean your customers can replay them in the future. In fact, after the training, your consumers could find it wise to share the details with others and that will only enlarge your customer base.

Product Video Tour

Today’s digital age has allowed consumers to shop from the comfort of their homes. This has made customers lose the ability to feel and see products. Creating a detailed demo video that explains the products or services being offered cements customer relationship. It is necessary to have a customer-friendly video tour of the business operations. Customers want to be taken behind the scenes and given a first-hand look at the products. Allowing customers to feel as part of the company and strengthen the bond with your business gives them a deeper understanding of how products are used and how the company operates.

Once you get your creativity flowing, a business video is exciting. Rather than typing away endless words on a blog post or figuring out the right words to describe how your products are used, creating a video can simplify the task. Despite social media having redefined marketing, video is an integral part of successful marketing tactics. Using videos alongside great content is a powerful way to strengthen marketing signals sent to consumers. Understand that a successful video marketing campaign needs the support of other channels. The videos have to compliment the overall marketing strategy of the business to keep consumer engagement high.

By investing in healthy customer relationships through video training, it is easy to increase loyalty and long-term value. When a business establishes trust and mutually beneficial relationships, customers tend to deliver a large wallet share, referrals, and higher conversion rates, all of which contribute to the success of the business.

Lee Flynn is a freelance writer. Through small local workshops and articles, Lee trains and teaches others on home preparation, healthy living, food storage techniques, and self reliance. 

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