In today's digital age, harnessing the power of social media is paramount for business success. With a global audience at your fingertips, leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn has become essential for brand visibility and customer engagement. There are myriad ways to effectively utilize social media to promote and grow your business.
We asked entrepreneurs, and business owners how they use social media for business. Here are some responses.
#1- Consistent strategic engagement
Recognizing the significant impact of social media platforms, I strategically utilize YouTube, Instagram, TikTok, Twitter, Clapper, and Facebook by posting teaser clips, motivational quotes, and inspirational content across these platforms daily, it has substantially increased my following, global reach, listener base, and global discoverability. My consistent and authentic online presence definitely plays a pivotal role in cultivating a loyal listener base and increasing listeners and also contributed significantly to the podcast's ongoing success. I strongly feel that the continuous and strategically engaging social media promotions propelled my podcast to quickly become a top-rated show in less than a year, solidifying its position in the industry.
Thanks to Reginald D. Sherman, Real Talk with Reginald D!
#2- Galleries as studios
As visual innovators, social platforms like Instagram provide crucial galleries for our studio – simultaneously driving inquiries while inspiring creators. We intentionally showcase select renderings daily, mesmerizing scrollers into followers. Our Instagram also highlights behind-the-scenes design processes and bleeding-edge technical explorations – nurturing community enthusiasm for all facets of our creative craft. Crucially, social platforms enable the discovery of spectacular talents worldwide through shares and tags. I often like emerging CGI wizards or matte painting prodigies, reaching out to recruit. Digital spaces break physical barriers between potential collaborators.
Thanks Lukas Berezowiec, NoTriangle Studio!
#3- Space to build trust
My approach hinges on three key ingredients: 1. Authenticity as the Master Catalyst, where I share behind-the-scenes glimpses, celebrate team wins, and address challenges with transparency. 2. Engaging Interactions, the Binding Agent: Hosting interactive polls and contests fosters a sense of community which turns casual followers into active participants in my brand story. 3. Targeted Content, the Finishing Touch: I tailor my content to resonate with specific segments of my audience. Social media is a bridge to my audience, a space to build trust, and a platform to elevate my brand from a logo to a living, breathing entity.
Thanks to Udemezue John, Tchelete.com!
#4- Advertising brands
I make use of social media sites like Facebook, Instagram, and Twitter to successfully advertise my brand, interact with both current and potential clients, showcase new product offerings, run exclusive sales and promotions, offer prompt customer service, gather insightful and useful feedback, and ultimately increase sales and expand my company. My social media strategy is centered on presenting real information, encouraging dialogue and connections, creating a sense of community and relationships, and keeping an eye on analytics and trends to maximize impact.”
Thanks to Justin Crabbe, The Jettly Flight!
#5- Retargeting people to get traffic
I leverage social media at Lead Scout, firstly, by aiming to get as much visibility as possible to build the top of our sales funnel. We do this by posting engaging content to the channels that go beyond our followers (namely reels, TikTok, and YouTube shorts}. We post non-sales content that is appealing to our target demographic: namely educational content, tips and tricks, meaningful clips from podcasts we're on, and memes. Secondly, we run paid ads to retarget and convert anyone who watched more than 50% of any of our videos or clicked on our past ads. This process is highly effective at building visibility and converting prospects into user sign-ups.
Thanks to Joe Salowitz, Lead Scout!
#6- Holistic growth
We utilize social media to benefit our business, By building brand awareness and engagement -Aiming to foster meaningful connections. Providing customer support -By actively monitoring our social media accounts and responding promptly. Sharing valuable content and updates and Promoting products and services -This includes blog posts, articles, videos, etc, and creating visually appealing posts, highlighting key features, etc, to generate interest and drive sales. Conducting market research -To gather feedback, and analyze trends to gain insights. Collaborating with influencers and partners -To expand our reach and tap into new audiences.
Thanks to Ilia Mundut, Heftyberry!
#7- Means of education along with service
As a cybersecurity professional, it is vital to leverage these platforms to promote my services and educate potential clients on cyber safety. Engaging with my audience on social media allows me to build trust, establish credibility, and increase brand awareness. Social media is a powerful tool to strengthen my cybersecurity business, from sharing valuable content to providing timely customer support. Use relevant hashtags and keywords to increase your reach and attract potential clients, whether it's X, LinkedIn, or Facebook. I harness the power of social media to protect my clients from the ever-evolving threat of cyber-attacks.
Thanks to Ben Goodman, 4A Security & Compliance Solutions!
#8- Interaction is the key
Social media is a valuable tool for our company. We use it for educational content, sharing pet health articles, and quick tips. Interacting with our followers is a key focus, whether through comments, polls, or user-generated content. Sharing behind-the-scenes insights into our daily operations adds a personal touch to our brand.
Moreover, we leverage social media for promotions and announcements, ensuring our audience stays well-informed and engaged.
Thanks to Mollie Newton, PetMeTwice!
#9- Social media analytics
I leverage social media as a vital tool for engaging with my audience and promoting my business. My strategy involves curating content that resonates with my target market, creating an authentic brand voice, and consistent interaction. Platforms like Instagram and LinkedIn are integral for showcasing our products and services, sharing customer testimonials, and providing insights into our company culture. Additionally, I use social media analytics to understand audience behavior, which helps refine marketing strategies. It not only boosts brand visibility but also drives traffic to our website, fostering growth and enhancing customer engagement.
Thanks to Josh Michaels, Money4Loans!
#10- Story-driven content
We focus on creating authentic, story-driven content that resonates with our audience, fostering a community rather than just a customer base. Utilizing data-driven insights, we tailor our content to align with user preferences and behaviors, ensuring maximum relevance and impact. Interactive features like polls, live sessions, and Q&As on platforms like Instagram and LinkedIn help us maintain a two-way conversation with our audience, enhancing engagement and brand loyalty. We also employ targeted advertising using sophisticated algorithms to maximize ROI. It enables us to monitor brand mentions and industry trends, ensuring our content is timely and responsive.
Thanks to Paul Mario Vratusha, D-Studio Consulting!
#11- Collaborating with influencers
We are leveraging intimate communication platforms like FB, Instagram, and Twitter to respond to inquiries, address any concerns, and build stronger relationships with clients. Collaborating with influencers on social media has also helped us tap into their expertise, influence, and attract audiences. Quality content, collaboration with influencers, and focused adverts help us shape a credible identity and trustworthiness that will earn a permanent customer base. This holistic process helps ensure your digital efforts fit into a long-term strategy and allows our company to achieve enduring results.
Thanks to Andrew Juma, TheAJCenter!
#12- Human element
For our Instagram and Facebook pages, we adopted the approach of showing our human side. Instead of posting dry and drab, entirely forgettable corporate content that could have easily been not only generated but posted by AI, why not share a day in the life of your employees? We show our followers what it looks and feels like to work as an electrician or HVAC technician. Of course, our doggo Trax is always there to lend a paw as well! People just love to see that, and it makes our social media work that much more interesting for us too.
Thanks to Brad Gall, BG Electrical & Air Con!