The Essential Factors that Make Up a Modern and Effective Banner

If you would like to promote a special event such as a sale or would like to tell customers about a new offer, you can definitely make use of a banner. The same is true if you would like to encourage your audience to enquire more about your services or if you would like to get passers-by to visit your booth at a fair or trade show. But banner design is easier said than done, and there are some modern elements of which you can certainly take advantage in order to make your banner stand out even more. Here are the essential factors that make up a modern and effective banner.

A clear call to action

A call to action is absolutely necessary if you want your audience to do something after viewing your banner. A clear call to action will spur your customers on to either interact with you or purchase something from you. Oftentimes, audiences need to be ‘spoon-fed’ – they have to be told what to do. If you don’t tell them what to do, they’ll simply walk on. Your call to action doesn’t have to be too overwhelming, however – you can make it subtle by placing verbs strategically within your text, such as ‘Call now’ or ‘Try out our…’ These little words and phrases can make a big difference. A good call to action isn’t being utilised enough – for instance, did you know that only about 20% of exhibition participants make use of a call to action? Imagine the opportunities that can fall into your lap with the use of a simple but powerful word or phrase.

To use social media or not

In today’s world, social media is king. If you already have social media accounts, you can include your social media information on your banner or poster. This is already being done by a lot of companies. But don’t overdo it, either – just stick to the highly-relevant and popular social media accounts and include them in your banner or poster text.

The truth about contact information

When it comes to contact details, you have quite another dilemma. But here’s a tip: if the aim of your banner or poster is simply to have people notice and visit your booth or stand, then you may not need to include your contact details such as your address or phone number. But if you want your audience to get in touch, you can include the details, as confirmed by specialists in banner printing in the UK such as Roller Banners UK. Alternatively, you can also give away business cards to interested customers; this allows you to interact with your audience more, too.

Guest post courtesy of Jayce Redford

Mercy - CBNation

This is a post from a CBNation writer. CBNation is a Business to Business (B2B) Brand focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts ( and videos ( CBNation is proudly powered by Blue 16 Media.

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