Did you know that 65% of us are visual learners?! It does make sense because think about what catches your eye first when you are scrolling through your social media? It is mostly visual content.
While you can play with words for text-based content, there is a lot more you can do with visual content.
Using visual content, you can not just catch the viewer’s attention, you can also retain their attention for a while. Both of these are difficult in the world around us where we experience content overload everywhere.
As an agency, you must focus on creating more attractive and appealing visuals that will help you attract more leads, convert more prospects, and gain brand recognition.
Let’s look at some of the types of visual content that is essential for the growth of your agency, and how you can perfect these visuals.
Why are Visuals Important for your Agency?
Here are a few reasons why visual content is super-important for your agency:
- Visual content helps you get noticed more easily.
- Using visual content you can deliver complicated concepts in an easy to understand manner to your audience.
- Using consistent branding of visual content, you can have a significant improvement in your brand awareness.
- You can use visual content to narrate stories and connect better with consumers
- Creating top-notch quality visual content helps you stand out amongst your competitor agencies.
The Ultimate Checklist for Creating Visual Content for your Agency
Now that you understand the importance of focusing on creating visual content for your agency, let’s look at the ultimate checklist that you must refer to while doing so.
1. Compliment your Blog Posts with Apt Images and Graphics
If you want to rank higher on Google and gain more traction for your website, creating custom images and graphics for your blog posts is an absolute must. Stock photos may seem an easier choice to gravitate towards, but nothing like real photos and custom graphics.
Ensure that you add such visual content every 500 words of your content. You can create charts and graphs using free tools such as Canva. You can also add more fun types of visual content such as GIFs and memes.
Apart from being visually appealing, these custom images and graphics will also help you generate a lot of backlinks for your blog posts.
2. Create Stunning Infographics
Did you know that infographics can help boost your website’s traffic by 12%? As an agency, creating custom infographics can be extremely beneficial for getting more and more prospects to the initial stages of your sales funnel.
Infographics work great because they:
- Get lots of backlinks
- Are one of the most shared forms of visual content
- Help you break down complex concepts in a simple format
You can use a user-friendly infographics generator tool for creating high-quality custom infographics without the help of any graphic designers.
You can create infographics around topics that are most searched by your target audience. This way your infographics will be valuable for your prospects and your agency will generate more leads.
3. Create High-Quality, Shareable Videos
Videos are one of the easiest forms of content to consume. This is why most social media platforms thrive on video-based content. You must create high-quality video content for your agency as well.
You can create videos in the form of customer testimonials or customer success stories and add these to your homepage and landing pages. This will give an instant boost to your conversions.
You can also create video tutorials, animated videos, how-to videos, or any similar types of videos that will be valuable and/or entertaining to your target prospects.
4. Create Social Media Creatives
As an agency, having a strong social media presence is crucial. And the most important part of social media content is visuals. Hence, your visual content should also include a mix of good-quality social media creatives.
You can, again, use free tools such as Canva for creating social media visuals for your agency. You can create visuals in the form of custom graphics, cover images, carousels, GIFs, memes, branded quotes, and similar more. You can create infographics that will increase your social media engagement.
Another reason for creating high-quality social media creatives is because it acts as proof of the quality of your work as an agency.
Try to experiment with different types of social media visuals and see which ones get the most engagement.
5. Ensure Consistent Branding
Branding is very important if you want to create a lasting impression on your viewers. This is because when you start putting out consistent visual content and including branding in all your visuals, users will start recognizing and associating the visuals with your brand.
You can add branding to your visuals by adding your agency logo and brand name. You can also create consistency in all your visuals by using the same color palettes.
For example, if all your visuals contain yellow as the prominent color, people will start associating the yellow color with your brand. Thus, when they spot yellow while scrolling through their social media feed, they will instantly think about your agency.
6. Do not Compromise on Quality
Lastly, never, ever compromise on the quality of your visuals. If your budget restricts you from hiring expensive graphics designers, make use of the numerous tools available today. There are no excuses for creating sub-par quality visual content for your agency.
If prospects come across low quality, amateur visuals, they will form a bad opinion about your brand. And, it will be very difficult to change their perspective towards your agency.
To conclude, we can say that creating stunning visuals that help you expand the online presence of your brand, can be extremely helpful for your agency’s visibility.
Hence, creating high-quality images, videos, infographics, GIFs, memes, and other forms of visual content is not something that should be taken lightly.
Being an agency, creating visually appealing content becomes even more important, as all your prospects will judge the quality of your work based on the quality and types of visuals that you create.
So, make use of this ultimate checklist for creating stunning visuals for your agency, and watch your revenue and sales grow.