How To Create A Long Term Strategy For Your Small Business

There are countless businesses everywhere around the world. These businesses, whether small, medium, or large, offer different services or products to their customers. However, the one thing that is common to all of these businesses – the desire to grow. Irrespective of the size of a business, business owners are always looking for ways to expand their business and make more money.

One way to ensure the expansion of your business is by proper planning. This is not just about planning for the next 6 months or 1 year, short-term plans are important. However, every business ought to have a long-term strategy, especially small businesses. As an entrepreneur, where do you see your business in five years? Do you have a feasible plan on how to achieve this five-year plan? This article explains five ways that you can create a long-term strategy for your small business.

1. Have a Mission:

This is the very first step that you have to take in creating a long-term strategy for your small business. You need to know what you want. The strategy you are about to create, what is going to be the result of following that strategy? As it was mentioned earlier, every business owner desires to see their business grow, however, the definition of growth will depend on what business owners want for their businesses.

So, you need to define your mission. Where do you see your small business in five, ten, or twenty years? When people talk about the service or products that you provide, do you want to be a household name in your state, or your country, or your continent, or in the whole of the world? After deciding your businesss’ mission, it is important to write this mission down. It gives you a target that you can begin to work towards.

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2. Set Goals:

The mission that you have set for your business will not actualize unless you hit certain milestones. There are some things that you have to achieve before you can say that you have completed your mission. These milestones, these benchmarks, are called goals. If your mission is to be the best food blogger in the whole of America, some goals that you have to achieve to complete this mission are;

  • Having hundreds of thousands of subscribers that get notifications for your latest posts or newsletters.
  • Being an affiliate marketer for top brands in the food industry.
  • Making six or seven-figure income monthly.
  • Getting links on authoritative sites and so on.
  • Have more than a million followers on your social media platforms.

One of the best ways to set goals is by using the SMART method. This means that you should set goals that are specific, measurable, attainable, relevant, and time-bound. Doing this will make it easier for you to achieve your goals.

3. Lay Out Your Strategies:

At this point, you have a mission and the goals you have to achieve to make the mission a success. Now you need to plan the strategies that you will employ to meet your goals and achieve your mission. Having an online presence is very important for any business in this dispensation so you need to have a strategy to grow your business’s online presence.

You can create a team to help you grow your online presence or you can partner with a digital marketing agency like Tactica to create effective strategies to grow your business online presence. A digital marketing or search engine optimization agency will help you to make sure that your business appears at the top of a search page whenever anyone searches for the product and/or services that you offer.

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4. Measure Results:

So you have goals and you have strategies that you will use to achieve these goals. The next thing to do is to implement these strategies and measure your results. Remember that your goals have to be measurable and time-bound. This means that from time to time, you need to make sure that you are meeting these goals. If you are not, then you need to revisit your strategy.

5. Be Positive:

Your state of mind can affect your business in no little way. While you put in your hard work and time, you need to believe that your effort will bring yield.

These five steps are all you need to guarantee long-term success for your business. Life and everything about it is dynamic hence, endeavor to review your strategies from time to time to fit current trends. However, regardless of the change you make to your strategies, always make sure that they are always in line with your mission. Also, if you need help, don't hesitate to ask for clarification from industry professionals.


Guest post courtesy of Jennifer Monroe

Mercy - CBNation Team

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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