Electronic Cigarette Industry to be Dragged through the Courts

  In what seems to be the case for so many blossoming industries there is confusion, conflict and eventual court cases in the pipeline for the electronic cigarette industry. This is an industry which has risen from relative obscurity at the turn-of-the-century to become a $5 billion per annum sales sector in the US alone by 2015. Sales in the ...

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Ways to Motivate Yourself during the Time of Disappointment

None of us are ever going to reach a place in life where we encounter no disappointments at all. Failing to satisfy hoards of expectations, desires or hopes in personal or professional life is only natural. So, don’t beat yourself up. We cannot dodge all disappointments that come our way but we can certainly learn to pick ourselves up. When ...

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Scale Up Milwaukee Fosters Growing Entrepreneurship Community in Wisconsin

There are numerous projects and services to support entrepreneurship across the country. Known incubators or projects, these organizations and locations are an opportunity to support entrepreneurs and business owners. One of these is Scale Up Milwaukee, an action project focused on developing the entrepreneurial capacity in Milwaukee by bringing together the policies, structures, programs and climate that foster entrepreneurship. Rescue a ...

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5 Reasons to Go Paperless This Tax Season

As tax season approaches businesses of all sizes should be reevaluating workflow practices to improve office operations, efficiency and profitability. Electronic document management can create quick-wins on an organization’s balance sheet, lower overhead 30% to 40%, and drive profitability and growth during this busy season. Here are a few reasons why electronic document management will make a difference: Create quick-wins ...

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How Our Market Made Us Leap

We were sailing along enjoying success when the Great Recession struck a direct blow at our customers’ budgets — and thus at our business model. Since 2007, Get Real Health had been developing custom patient engagement and personal health applications for clients — typically large healthcare providers. We were successful in that market and things were good and stable. Then ...

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Spring Clean Your Business for a Profitable 2014

We’ve just set the clocks forward, so despite what the thermometer may say in some parts of the country, spring is right around the corner. With the busy holiday season behind us and big spending holidays like Mother’s Day and Father’s Day ahead, now is a great time for small and medium-sized businesses to do some spring cleaning. Here are ...

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Stone Age Marketing in the 21st Century: Direct Mail

  A great deal of research has gone into showing that word of mouth is still and always will be the primary method of getting the word out about your business or products. However, entrepreneurs in the 21st century are now becoming more creative than ever in their quest to market to target audiences, due to the opportunities to utilize ...

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Featured Post: Becoming a Thought Leader: Going beyond the Role of a CEO

The role you’ve taken as a CEO requires commitment to a variable amount of activities: Coordinating and approving marketing campaigns Leading team members toward a common, valuable goal Overseeing the process of hiring talent and expertise Handling much of the daily operations One item that’s frequently disregarded from this list is the act of learning. The longer you hold a ...

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Employee or Independent Contractor? Tips for Making the Correct Classification

With the current economic difficulties, small and growing businesses have used the “lean and mean” staffing strategy – favoring the use of temporary consultants and independent contractors instead of permanent employees when possible – as a way to control labor costs. But this strategy can cause companies to run afoul of the Department of Labor’s rules on how workers are ...

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Featured Post: How Companies Use Free Trials for Better Lead Generation

When exposed to a great service, people will continue to pay for that service if it delivers value. Providing a free trial allows your business to cut in front and introduce consumers to your industry directly – this introduction may be all that’s required to convert them to regular subscribers. In this post you will see the allure of the ...

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