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5 Best Project Management Tools for Entrepreneurs

When you are at the starting point of your business, the number of tasks and daily items you have to cover on a daily basis quickly become overwhelming. Your first thought is usually to hire on some help, but without a clear-cut project management plan you’ll probably wind up hiring an expensive paper weight. Many entrepreneurs either wind up spending a ...

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B2B Mail: Are Traditional Methods Really Gone for Good

While direct mail is now often seen as a dated way to communicate, especially when used as a marketing strategy, there are still plenty of reasons why marketers still use it. There’s great potential in the strategy, you just have to learn how to master the tricks of the trade. Traditional methods are not gone for good; they’ve just been ...

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10 Entrepreneurs Share Their Best Tips for Better SEO Practices

Search Engine Optimization, known as SEO, is an essential tools in any small businesses arsenal. SEO is all about making sure your website and services are seen online ahead of competitors. It’s easy in theory, of course. Yet SEO isn’t about going down a list of rules and checking off some boxes. It’s a little more complicated than that. The strategies ...

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The Top Trends in Franchising Business

Franchising is one of the central parts of the American economy, a lot of business and jobs that were created after the great recession is as a result of franchises. In America, franchising business is still very popular and famous especially in the small business in the country. The franchising sector has experienced tremendous growth concerning its volume and ubiquity; ...

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Stay Interviews: What Are They And How Can You Use Them To Your Advantage?

You’ve heard of exit interviews, conducted before an employee leaves an organization. If you aren’t as familiar with stay interviews, it’s time for that to change. Stay interviews help managers learn how to keep their employees happy. Ultimately, they can facilitate a more harmonious and productive work environment, while reducing employee turnover rates. So what exactly is a stay interview? ...

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Lessons from the Competitive World of Healthcare Marketing

According to a PEW Research Center report, 72 percent of internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online web presence, but healthcare marketing alone can get extremely competitive. Here are a ...

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How Deep Learning and Artificial Intelligence Lead to a Change in Dynamics of the Job Market

Since the industrial revolution, there has been a debate going on that how automation will lead to mass unemployment and bring about chaos for everyone involved but technology has created jobs of different kinds if it has gobbled up on the need for human labor in one field of operations. Automation almost always results in increasing production while decreasing operating ...

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4 Reasons CEOs Should Never Ignore Employee Feedback during M&A

Every merger and acquisition (M&A) brings in a different set of goals to achieve and issues to tackle. Business leaders, CEO to be precise during M&A ought to confront some of the most baffling challenges to ensure a smooth transition for all the entities involved that includes employees, investors, stakeholders and customers. Today, pulling-off a successful M&A incurs a tremendous ...

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Helping Your Team to Deal with Difficult Clients in a Positive Way

Dealing with difficult customers in varying degrees is perhaps what every consultant goes through every day. Unfortunately, it is an inevitable part of doing business. Businesses that understand this concept and handle it the right way reap major benefits such as customer satisfaction and retention. If for instance a client calls in yelling, complaining, and ranting out of control from ...

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Trends That Are Changing The Business Of Franchising

Introduction Franchising has changed over the years. In the beginning, it was a way to own a single location. This was when franchisees were content to earn a modest income. In the United States, there is more than 50 percent of franchise owners who have multiple units. Some own hundreds of units with millions of dollars in annual revenue. These ...

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