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Tag Archives: branding

Public Relations Tips for Any Business Part 1: Show Off Your Coverage!

Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end there. Not for you. Not for them. And certainly not for your social ...

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5 Essentials to Building Your Brand on Social Media

These days, more and more people are interested in building their brand on social media. However, many business owners don’t know how to realize this objective. However, creating and continually optimizing a strong brand presence on social channels like Facebook and Twitter is not difficult. You can make it happen by utilizing the following strategies: Optimize Your Content One of ...

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How to Create Slogans for Your Company

Legendary football coach Vince Lombardi said that “Leaders are made, they are not born. They are made by hard effort.” That also applies to company slogans. They require lots of thought, feedback and trial and error. And that’s not all: A good slogan needs to be implemented effectively to actually make an impact. If you’re starting your company, make sure ...

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4 Simple Tips to Consider When You Are Designing Your Company’s Logo

A business’ logo will tell a lot about that business. It is the kind of tool that every enterprise that wants to be successful must have. If you lack a business logo then you should stop and get one and then continue. The problem with working without a logo is that you are not going to do your branding properly. ...

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Creating a Business Website that Matters

In the great big world of CMS, WordPress is numero uno, a phrase which means “much-loved for its’ welcoming user-interface and usefulness, and these are just two of the reasons why it is considered as a blogger’s favorite.” The only questions left to ask ourselves are—how exactly do I create a marketable blog site using WordPress? This article will cover ...

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Art Book Printing for Effective Promotion

If you have started a business, you probably already know how difficult it is to get your brand out in the open, and increase awareness. The general public simply does not know or care about new businesses unless an effective promotion strategy is adopted. Nowadays, promotional items are being considered to be the most effective methods of getting your brand ...

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Online Marketing and Technological Innovation: The Rise of Personal Branding

Online marketing has many manifestations and untold definitions, ranging from a precise set of terms and deliverable services to an ever-changing (and increasingly expensive) collection of features. But online marketing is meaningless without a personalized, targeted campaign that resonates with individuals on an emotional level, where the words register as points of clarity and trust, and the images and design ...

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Business Leadership and Brand History, or: Trust, Quality and Value

One of the recurring themes to business leadership, in my meetings with executives and salespeople, is a commitment to core principles: Trust, quality and value. The latter signifies both the rewards of an affordable product or service, as well as values, plural, which are the lifeblood of a company. Whether an organization expands or contracts, whether it succeeds or fails, ...

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Your Optics Could Hinder Your Business

  “Your premium brand had better be delivering something special or it’s not going to get the business.” – Warren Buffett Entrepreneurs and business owners continuously seek proven strategies and opportunities to increase revenue and enhance profitability. For many business owners, securing and retaining customers remain significant challenges each year.  Although there are numerous opportunities to modify and refine your ...

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Brand Recognition Quiz [Interactive Quiz]

With all the coverage that this brand is getting today, this interactive quiz  from Bluecotton test your knowledge on uniforms from famous brands. This is not an easy quiz and you might be surprised how hard it is to recognize the uniform of a company that you frequent regularly. Tip: the question mark signs next to where you insert your guess will give ...

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