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Tag Archives: marketing

Public Relations Tips for Any Business Part 1: Show Off Your Coverage!

Like most companies, you may have hired a PR pro or team to get you strategic exposure. Your agency is probably delivering great media hits (you hope). Then what? If you’re paying your PR agency for coverage and they get it for you, the work doesn’t end there. Not for you. Not for them. And certainly not for your social ...

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15 Entrepreneurs Share How They Use Social Media for Business

We live in the age of social media everything. New platforms appear overnight and take the world by storm. Business owners, no matter their field, are kept on their toes when it comes to keeping up with modern consumers. Snapchat, Twitter, Facebook, YouTube, and a host of other apps are where businesses need to be if they are trying to ...

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How to Define and Gain Success in Video Marketing

There’s no doubt about it, advertising is directly linked to sales. And now, more than ever, how good your advertising is at generating new sales and revenue leads is directly linked to how good your video marketing campaigns are at drawing the attention of viewers. In this article, we will discuss some of the ways that you can define success ...

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Marketing Tips for Small and Medium Sized Businesses

If you want to achieve better sales for your business and grow your marketing base, you need to invest in a great marketing strategy. Marketing is one of the most important branches of your business after finance. You need finance to market and without marketing, you product will not sell and your business will not be able to sustain itself. ...

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Effect of Social Media on SEO

Social media and SEO are closely related concepts that emphasize on creating an identity that can naturally attract internet visitors. The success of social media campaigns depends on content and online visibility. Investing in SEO will boost your social media efforts. Your presence on social media has the potential to produce higher search rankings. Social media has proven to be ...

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Creating a Business Website that Matters

In the great big world of CMS, WordPress is numero uno, a phrase which means “much-loved for its’ welcoming user-interface and usefulness, and these are just two of the reasons why it is considered as a blogger’s favorite.” The only questions left to ask ourselves are—how exactly do I create a marketable blog site using WordPress? This article will cover ...

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10 Entrepreneurs Share How They Use Periscope for Business

For startups, it’s a tough road to success: about 50% of small businesses fail in the first five years, and tech startups fail at a rate that’s estimated to be as high as 90%. But, for hopeful entrepreneurs trying to get their companies off the ground, there’s a bright side: a growing number of inexpensive, innovative apps are available to ...

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Why I Hawked $1 Newspapers Outside of a Race Track

I am the 30 year old founder and CEO, of outdoor media company, Spin My Ad, headquartered in Saratoga Springs, NY.  I personally have sold and closed over 115 advertising campaigns from start to finish. As a start up, I closed deals with local businesses all the way up to corporate giants such as Live Nation, State Farm, The Hearst ...

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How to Franchise Your Startup and What Will Separate You When You Are Launching Your Brand

Franchising your business as a smaller start up brand, if done properly, can be one of the most effective, cost efficient, and productive ways to expand your business at a fast pace to become an industry leader.  The concept of franchising enables businesses of all sizes to include qualified investors seeking new business development opportunities to invest into a brand ...

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Struggling to Get a Decent Return From Your Marketing Dollar? Focus on this Surprising Marketing Channel for the Highest ROI

Does getting a positive ROI out of your marketing efforts feel like an uphill battle? To compete in today’s crowded marketing environment, sometimes it feels like you must invest time and money into mastering countless new platforms and mediums. From display ads to social media to SEO, you feel like you’re on a never-ending roller coaster of new marketing trends ...

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