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Tag Archives: marketing

10 Entrepreneurs Share How They Use Periscope for Business

For startups, it’s a tough road to success: about 50% of small businesses fail in the first five years, and tech startups fail at a rate that’s estimated to be as high as 90%. But, for hopeful entrepreneurs trying to get their companies off the ground, there’s a bright side: a growing number of inexpensive, innovative apps are available to ...

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Why I Hawked $1 Newspapers Outside of a Race Track

I am the 30 year old founder and CEO, of outdoor media company, Spin My Ad, headquartered in Saratoga Springs, NY.  I personally have sold and closed over 115 advertising campaigns from start to finish. As a start up, I closed deals with local businesses all the way up to corporate giants such as Live Nation, State Farm, The Hearst ...

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How to Franchise Your Startup and What Will Separate You When You Are Launching Your Brand

Franchising your business as a smaller start up brand, if done properly, can be one of the most effective, cost efficient, and productive ways to expand your business at a fast pace to become an industry leader.  The concept of franchising enables businesses of all sizes to include qualified investors seeking new business development opportunities to invest into a brand ...

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Struggling to Get a Decent Return From Your Marketing Dollar? Focus on this Surprising Marketing Channel for the Highest ROI

Does getting a positive ROI out of your marketing efforts feel like an uphill battle? To compete in today’s crowded marketing environment, sometimes it feels like you must invest time and money into mastering countless new platforms and mediums. From display ads to social media to SEO, you feel like you’re on a never-ending roller coaster of new marketing trends ...

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5 Tips For Growing Your Audience

As a business owner, one of the most important aspects of running a successful business is growing your customer base. There are many different things that a business owner can do in order to grow their customer base. However, many small companies do not have a lot of capital to use for marketing. Here are five tips for growing your ...

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The Benefits of Marketing Automation: Why Small Businesses Should Invest in One

Companies that rely on buying, selling, and promoting goods to profit need to have a good understanding of what people need and want. In today’s society, many people have become so used to living a fast-paced lifestyle that, whenever they purchase products, items or a certain service they want it done through a hassle-free and speedy process. With that much ...

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5 Ways to Make Your Business Stand out From the Crowd

Regardless of your political views, everyone will agree that there is no better example of the need to stand out from the crowd than the current slate of Republican presidential contenders.  With seventeen (at last count) individuals vying for the nomination of their party, there is a compelling reason for one candidate to stand out. You Must Stand Out It’s ...

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How to Plan a Successful Launch Event in a New Market

For most tech startups, success increases with each new market launch. One example is Uber’s intense series of city-by-city launches, which quickly catapulted the company from a small San Fran car service to a $40 billion company that operates in 58 countries and 300 cities worldwide. Launching a business in a new market takes a lot of research, planning and marketing, but nothing ...

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Art Book Printing for Effective Promotion

If you have started a business, you probably already know how difficult it is to get your brand out in the open, and increase awareness. The general public simply does not know or care about new businesses unless an effective promotion strategy is adopted. Nowadays, promotional items are being considered to be the most effective methods of getting your brand ...

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Experiential Errors: The Biggest Marketing Mistakes

When it comes to the world of marketing, businesses are constantly striving to stay ahead of the competition. As the industry moves away from traditional promotional tactics and experiential marketing strategies continue to grow in popularity, guaranteeing you get the most out of your event is essential. From preparation to execution to follow up, every aspect of your event has ...

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